AdVise (D2 Coding Buddies)

A lightweight prototype that helps marketing teams evaluate ad creatives and decide where to spend. We define clear KPIs, map content to audience categories, and experiment with a small optimization module to suggest better ad choices. 

What it does • Tracks core KPIs: Engagement Rate, CTR, Video Completion Rate, Cost per Lead, and ROAS.  • Uses RGP mapping to categorize content (e.g., Games/Entertainment, Finance/Travel, Art/Design) and adjust placement weights.  • Generates simple analytics reports to compare creatives and highlight what to improve.  • Includes experimental QAOA/VQE prototypes to pick a best ad category and normalize performance scores. 

Why it’s useful • Current templates lack feedback and quality signals. AdVise ties creatives to KPIs so teams can iterate with evidence and aim for better ROI. 

Roadmap (short) • Add more metrics and dynamic weights • Collect real data to validate predictions • Combine with Sparklabs-style template generation for faster testing 

Team

Barbara Zhuo · Andrew Gray · Arielle Turullols · Jason Shi