Product Marketing Lead at Trezor. The original Bitcoin hardware wallet.
I love products that are difficult to explain. The kind that require a bit of thinking before they click. My job is taking that complexity and turning it into something people actually understand.
Secure Element security, quantum-ready architecture, MEV protection, Clear Signing. I take the stuff that makes engineers proud and turn it into narratives that land with people who didn't spend a decade reading whitepapers. TROPIC01, EAL6+, BIP39/SLIP39 is the kind of brief I work from.
Before Trezor: Senior Technical PMM at GoodData, where I helped establish Analytics-as-Code and Headless BI as actual market categories. Before that, agencies and startups, including Ford's digital analytics across 20+ markets.
Founding PMM at Trezor. Built the function from scratch. Now leading a team of 5 across product marketing, copywriting, and technical writing.
Chapter Lead, Product Marketing Alliance Czech Republic. Speaker at KPMG Data Festival, Product School, and BTC Prague.
I believe open-source code is how we take back control.
📍 Prague · 🔗 laurihanninen.com

