Your creative strategy team just got an upgrade. This plugin connects Motion's creative analytics directly to Claude Code — so you can analyze performance, research competitors, generate concepts, and write briefs without leaving your terminal.
Think of it as a strategist who knows your account inside and out, ready to work the moment you type /.
The plugin bundles both the creative strategy skills and the Motion MCP server connection. Install it and you're ready to go — no separate MCP setup needed.
Option A — Two commands in Claude Code:
/plugin marketplace add Motion-Creative/motion-creative-plugin
/plugin install motion-creative@motion-mcp
Option B — Just ask Claude:
Install the Motion Creative plugin from https://github.com/Motion-Creative/motion-creative-plugin
When you first use a command, you'll be prompted to authenticate with your Motion account. You need Owner, Admin, or Collaborator permissions in your workspace. Don't have an account? You can sign up during authentication and get a 14-day trial.
Once authenticated, run /customize to set up your brand, KPIs, competitors, and production constraints. This tailors every command to your workspace.
| Command | What it does |
|---|---|
/morning-briefing |
What changed overnight — performance deltas and competitor activity, ready for standup |
/weekly-performance |
Week-over-week performance deck with narrative and recommendations |
/performance-analysis |
What's working, what's scaling, what's dying — multi-metric deep dive with demographic splits |
/analyze-ad |
Deep-dive on a specific creative by name, ID, or URL |
| Command | What it does |
|---|---|
/create-concepts |
2–5 data-driven concept ideas pulled from your performance data and competitive signals |
/concept-engine |
Advanced concept generation from brainstorm notes, meeting transcripts, or blank-slate exploration |
/build-brief |
Structured creative brief ready to hand to your team or creators |
/find-iterations |
Specific iteration ideas for your top performers and fatiguing ads — new hooks, format variations, audience pivots |
| Command | What it does |
|---|---|
/write-hooks |
Psychologically-driven hooks grounded in your workspace's actual top performers |
/ugc-scripts |
Authentic UGC talking points that sound like real people, not robots |
| Command | What it does |
|---|---|
/audience-research |
Tension-based audience mapping, customer review mining, and competitive creative analysis |
/industry-trends |
What competitors are running — creative trends, formats, hooks, and messaging strategies |
/qa-feedback |
Review a creative against your brand guidelines, performance patterns, and concept standards |
This plugin adds creative strategy skills to Claude Code. Each command calls the Motion MCP server to pull your actual workspace data — performance metrics, competitor libraries, brand context, AI tags — and uses it to ground every output in what's really happening in your account.
No copy-pasting dashboards. No context switching. Just ask.
Built by Motion — the creative analytics platform for paid social teams.