Fix production pipeline

[ciarams87]

Proposed changes

• UBI images no longer tagged as latest
• Operator builds from branch, not tag
• Conformance tests use correct version syntax
• Helm installed before packaging
• Update goreleaser to not create new release if one already exists

Please focus on (optional): If you any specific areas where you would like reviewers to focus their attention or provide
specific feedback, add them here.

Closes #ISSUE

Checklist

Before creating a PR, run through this checklist and mark each as complete.

• I have read the CONTRIBUTING doc
• I have added tests that prove my fix is effective or that my feature works
• I have checked that all unit tests pass after adding my changes
• I have updated necessary documentation
• I have rebased my branch onto main
• I will ensure my PR is targeting the main branch and pulling from my branch from my own fork

Release notes

If this PR introduces a change that affects users and needs to be mentioned in the release notes,
please add a brief note that summarizes the change.

[codecov]

Codecov Report

✅ All modified and coverable lines are covered by tests.
✅ Project coverage is 86.50%. Comparing base (03d783c) to head (5b0813f).
⚠️ Report is 1 commits behind head on main.

Additional details and impacted files

@@            Coverage Diff             @@
##             main    #4148      +/-   ##
==========================================
+ Coverage   86.49%   86.50%   +0.01%     
==========================================
  Files         131      131              
  Lines       17796    17796              
  Branches       74       74              
==========================================
+ Hits        15393    15395       +2     
+ Misses       2202     2201       -1     
+ Partials      201      200       -1     

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