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8 changes: 4 additions & 4 deletions content/applications/sales/crm/track_leads/lead_scoring.rst
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Expand Up @@ -2,18 +2,18 @@
Assign leads with predictive lead scoring
=========================================

The Odoo *CRM* app can automatically assign leads/opportunities to sales teams and salespeople. A
The Odoo **CRM** app can automatically assign leads/opportunities to sales teams and salespeople. A
standard practice is to assign leads based on the probability of winning each lead. Companies can
prioritize the leads that are more likely to result in successful deals by quickly assigning them
to the appropriate salespeople.
prioritize the leads that are more likely to result in successful deals by assigning them to the
appropriate salespeople.

Odoo automatically calculates the probability of winning each lead using a method called *predictive
lead scoring*.

Predictive lead scoring
=======================

Predictive lead scoring is a machine-learning model that uses historical data from Odoo *CRM* to
Predictive lead scoring is a machine-learning model that uses historical data from Odoo **CRM** to
score open leads/opportunities.

As a company processes opportunities through the CRM pipeline, Odoo collects data on which
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41 changes: 17 additions & 24 deletions content/applications/sales/crm/track_leads/resellers.rst
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Expand Up @@ -2,7 +2,7 @@
Resellers
=========

Within Odoo's *CRM* app, leads can be forwarded to resellers (or partners). Leads can be manually
Within Odoo's **CRM** app, leads can be forwarded to resellers (or partners). Leads can be manually
assigned, or automatically assigned, based on the resellers' designated *level* and location.

Configuration
Expand All @@ -13,26 +13,24 @@ the :menuselection:`Apps application`, and remove the :guilabel:`Apps` filter fr
:guilabel:`Search...` bar. Then, search for `Resellers`.

.. image:: resellers/resellers-module.png
:align: center
:alt: The resellers module in Odoo.

Click :guilabel:`Activate` on the :guilabel:`Resellers` module card that appears. Doing so installs
Click :guilabel:`Install` on the :guilabel:`Resellers` module card that appears. Doing so installs
the module, and returns to the main Odoo dashboard.

After the module is installed, navigate to the :menuselection:`CRM app`. Under the
:menuselection:`Configuration` menu is a new section, titled :guilabel:`Resellers`, with three
options beneath it: :guilabel:`Partner Levels`, :guilabel:`Partner Activations`, and
:guilabel:`Commission Plans`.
:menuselection:`Configuration` menu is a new section, titled :guilabel:`Members`, with three options
beneath it: :guilabel:`Levels`, :guilabel:`Partner Activations`, and :guilabel:`Commission Plans`.

.. _crm/partner-levels:

Partner levels
==============
Levels
======

Partner *levels* are used to differentiate between various resellers. To view the partner levels,
navigate to :menuselection:`CRM app --> Configuration --> Resellers: Partner Levels`.
Partner *levels* are used to differentiate between various resellers. To view the levels, navigate
to :menuselection:`CRM app --> Configuration --> Levels`.

On the :guilabel:`Partner Levels` page that appears, there are three default levels:
On the :guilabel:`Levels` page that appears, there are three default levels:

- :guilabel:`Gold`
- :guilabel:`Silver`
Expand All @@ -44,9 +42,9 @@ form.
Existing levels can also be edited and renamed, if desired, as well. To modify a level, select it
from the list, and proceed to make any desired changes from the level form page that appears.

Level weight is used to decide the probability a partner to be assigned a lead or opportunity. On
the level form, assign a numerical value (greater than zero) to the :guilabel:`Level Weight` field.
If the weight is zero, no leads are assigned.
:guilabel:`Level Weight` is used to decide the probability a partner to be assigned a lead or
opportunity. On the level form, assign a numerical value (greater than zero) to the :guilabel:`Level
Weight` field. If the weight is zero, no leads are assigned.

.. tip::
*Level Weight* can be assigned on an individual contact record. The weight assigned on the
Expand All @@ -64,7 +62,7 @@ individual contact record, and can be used to group or filter the *Partnership A
To view the partner levels, navigate to :menuselection:`CRM app --> Configuration --> Partner
Activations`.

Three activation types are created by default in the *CRM* app:
Three activation types are created by default in the **CRM** app:

- :guilabel:`Fully Operational`
- :guilabel:`Ramp-up`
Expand All @@ -81,17 +79,13 @@ To change the active status of an activation, slide the toggle in the :guilabel:
the desired activation to the *inactive* position.

.. figure:: resellers/activations-toggle.png
:align: center
:alt: The list of default partner activations in the CRM app.

The list of default Partner Activations in the CRM app. The toggle for First Contact is in the
inactive position, while the rest are active.

Partner assignments
===================

After :ref:`partner levels <crm/partner-levels>` and :ref:`partner activations
<crm/partner-activations>` configured.
After :ref:`levels <crm/partner-levels>` and :ref:`partner activations <crm/partner-activations>`
configured.

To update an individual partner record, navigate to :menuselection:`CRM app --> Sales -->
Customers`, and click the Kanban card for the desired partner to open the customer record.
Expand All @@ -106,8 +100,8 @@ level weight, if necessary.
Publish partners
================

With the Odoo *Website* and *Resellers* apps installed, a new webpage (`/partners`) is created to
display a list of all active partners from the *CRM* app.
With the Odoo **Website** and **Resellers** apps installed, a new webpage (`/partners`) is created
to display a list of all active partners from the **CRM** app.

Next, return to :menuselection:`CRM app --> Sales --> Customers`, and click the Kanban card for a
partner. From that partner's contact form, click the :guilabel:`Go to Website` smart button at the
Expand All @@ -126,5 +120,4 @@ slide the :guilabel:`Unpublished` toggle to the active, :guilabel:`Published` po
Repeat these steps for all partners.

.. image:: resellers/partners-webpage.png
:align: center
:alt: An example of the partners webpage, displaying available partners by level and location.