takeToMarket

Marketing OS for developerneurs and solopreneurs. Built for engineers shipping products with zero marketing experience required.

takeToMarket is a Claude Code / Codex skill set that brings spec-driven development to marketing. Every campaign, asset, and channel is a spec-driven unit with a verifiable outcome metric and a positioning-invariant quality gate wall.

Core invariant: Every marketing asset ships with a verifiable outcome metric and passes through a positioning-invariant quality gate wall — no asset ships without both, ever.

Who this is for

• Developerneurs — engineers building and shipping their own products.
• Solopreneurs with engineering backgrounds — founders who code their MVP themselves.
• Indie hackers — anyone shipping a product who has zero or near-zero marketing/growth experience.

If you can write code but have never built a landing page, written a positioning statement, or thought about ICPs — takeToMarket gives you the operating system. The AI does the marketing work; you stay in control of the decisions.

Who this is NOT for

• Full-time marketers who already have a stack — takeToMarket overlaps with what you already do.
• Agencies serving multiple clients — built for one product per workspace.
• Anyone wanting a one-click blog generator — takeToMarket is opinionated, slower, and quality-gated by design.

What it is / What it isn't

IS: A marketing OS that treats every campaign, asset, and channel as a spec-driven unit with a verifiable outcome, a positioning invariant, and a quality gate wall. Persistent state. Compound learnings. Nine-phase lifecycle enforcement.

IS NOT: A content generator, one-click blog writer, or social media scheduler. Not a replacement for marketers — it is the operating system a marketer uses to ship more, drift less, and compound learnings. Not a reporting dashboard. Not a scheduler. takeToMarket enforces discipline; it does not generate random content.

Requirements

• Node.js 18+
• Claude Code v1.x+ (or Codex)
• git

Installation

Option 1 — npx (recommended)

npx taketomarket

Interactive: asks which tool(s) you use, installs to all selected runtimes in one pass.

Flags:

• --yes or -y — skip confirmation (for CI/scripts)
• --check — show install status without installing
• --runtime <claude|codex> — skip interactive prompt, install to one runtime

Option 2 — Claude Code plugin marketplace

/plugin install taketomarket@claude-plugins-official

Status: pending marketplace approval. Check https://github.com/ranjanrishikesh/taketomarket for current status.

Option 3 — Direct from GitHub (Claude Code)

/plugin marketplace add ranjanrishikesh/taketomarket
/plugin install taketomarket

This uses the Claude Code plugin system to install directly from the GitHub repo. Run both commands in Claude Code's chat.

Option 4 — Manual (advanced)

git clone https://github.com/ranjanrishikesh/taketomarket
cd takeToMarket
node install.js

Quick Start

/ttm-init             # set up workspace (one time)
/ttm-new-campaign     # create first campaign
/ttm-produce          # run production wave

Runtime Notes

Commands vary by tool:

Runtime	Install path	Invocation
Claude Code	~/.claude/skills/	/ttm-init
Codex	~/.codex/skills/ or ~/.agents/skills/	$ttm-init or mention by name
Cursor	~/.cursor/skills/	/ttm-init
Windsurf	~/.codeium/windsurf/skills/	@ttm-init
Gemini CLI	~/.gemini/skills/	automatic or /skills enable

All non-Claude runtimes also support ~/.agents/skills/ as a universal path. Select option 6 during install to use it.

Campaign Lifecycle

1. Init — set up workspace and reference files
2. New Campaign — create campaign directory with initialized state
3. Research — discover market, audience, and ambient narrative
4. Brief — generate brief with mandatory outcome metrics
5. Produce — generate assets in isolated contexts with full reference loading
6. Review — human quality evaluation with structured checklist
7. Fix — root cause analysis, re-produce, re-verify (capped 3×)
8. Verify — quality gate wall check across all assets
9. Ship — launch checklist confirming tracking, UTMs, funnel testing
10. Measure — analytics vs outcome metrics with attribution models
11. Learn — extract lessons, propose reference file edits, log to LEARNINGS.md

Command Reference

Command	Description
/ttm-affiliate-kit	Generate creative kit for affiliate partners
/ttm-archive	Archive a completed campaign, finalize state, and update LEARNINGS.md
/ttm-brand-refresh	Update BRAND.md with new proof points and deprecate expired ones
/ttm-brief	Generate a campaign brief with mandatory outcome metrics, positioning anchor, and channel mix
/ttm-competitor-scan	On-demand competitor analysis that updates COMPETITORS.md
/ttm-discover	Discover phase: SERP analysis, competitor content audit, ambient narrative mapping (renamed from /ttm-research)
/ttm-email-check	Deliverability, dark-mode, and spam-trigger check for email assets (renamed from /ttm-email-preflight)
/ttm-fix	Fix phase: root cause analysis, fix brief, re-produce, re-verify (capped 3×)
/ttm-health	Validate .taketomarket/ directory integrity, reference file completeness, and state consistency
/ttm-humanize [MANDATORY]	Mandatory final-step humanizer for every audience-facing asset. Runnable ad-hoc.
/ttm-icp-refresh	Update ICP.md from new customer data including calls, reviews, and feedback
/ttm-init	Interview-driven onboarding that generates all .taketomarket/ reference files
/ttm-learn	Extract lessons from campaign data, propose reference file edits, log to LEARNINGS.md
/ttm-measure	Analyze campaign analytics against outcome metrics using attribution models
/ttm-new-campaign	Create a new campaign directory with initialized state and reference file links
/ttm-next	Guide user to the right next command based on current campaign state
/ttm-positioning-check	Sample recent assets and report positioning drift percentage and analysis
/ttm-positioning-shift	Controlled positioning change with reasoning, migration plan, and approval gate
/ttm-produce	Generate content assets in fresh contexts loaded with brief, positioning, brand, ICP, and playbook
/ttm-repurpose	Fan out a long-form asset into derivatives across channels with full brief-produce-verify per derivative
/ttm-resume	Resume a paused campaign at its last completed phase
/ttm-review	Present assets with structured review checklist for human evaluation
/ttm-seo audit|keyword-map|aeo	Unified SEO + AEO toolkit with three subcommands (merged from /ttm-aeo-check, /ttm-keyword-map, /ttm-seo-audit)
/ttm-ship	Generate launch checklist confirming tracking, UTMs, funnel testing, and asset finalization
/ttm-state	Display current campaign states, decisions in flight, blockers, and experiments
/ttm-verify	Run all applicable quality gates on every asset with pass/fail report and line-level feedback

[MANDATORY] /ttm-humanize runs automatically as the final step of every producing skill (/ttm-produce, /ttm-repurpose, /ttm-affiliate-kit). It can also be invoked ad-hoc to humanize existing copy.

Verify Installation

Inside Claude Code, run:

/ttm-health

This validates directory integrity, reference file presence, and state consistency.

License

MIT — see LICENSE.

Privacy & Security

takeToMarket runs entirely on your local filesystem. No data collection, no telemetry, no servers. See SECURITY.md for the combined privacy and security policy.

Contributing

See CONTRIBUTING.md and CODE_OF_CONDUCT.md.