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---
title: Microsoft Bing Ads Audiences Destination
id: 68bff47aa7bba4dd200b450a
beta: true
---

{% include content/plan-grid.md name="actions" %}

[Microsoft Bing Ads Audiences](https://ui.ads.microsoft.com//?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} lets you sync Segment audience data to Microsoft Advertising's Customer match lists. This enables real-time or batch audience updates using Microsoft Advertising's Customer Management and Bulk APIs. You can use this destination to keep your audience targeting lists up to date across Microsoft platforms.

## Getting started

1. From your workspace's [destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Ms Bing Ads Audiences".
2. Select Ms Bing Ads Audiences and click **Add destination**.
3. Select an existing source to connect to the destination.
4. Give the destination a name and click **Create destination**.
5. Connect your Microsoft account. Grant Segment permissions to access your Microsoft account (you can disconnect this later).
6. In **Basic Settings**, enter the **Customer Account ID** and **Customer ID**.
7. Go to the **Mappings** tab to configure the mappings settings.
8. Toggle **Enable Destination** on to activate the integration.

{% include components/actions-fields.html %}

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---
title: Microsoft Bing CAPI Destination
id: 68b82be249b48bae343517c7a
beta: true
---

{% include content/plan-grid.md name="actions" %}

[Microsoft Bing Conversions API (CAPI)](https://ui.ads.microsoft.com//?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} lets you send offline conversion data from Segment to Microsoft Advertising. This enables enhanced customer attribution data and supports cross-device and cross-platform conversion attribution. You can use this destination to track offline actions, such as in-store purchases driven by ad clicks, and attribute them to your Microsoft Ads campaigns.

## Getting started

1. From your workspace's [destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Microsoft Bing CAPI".
2. Select Microsoft Bing CAPI and click **Add destination**.
3. Select an existing source to connect to the destination.
4. Give the destination a name and click **Create destination**.
5. In **Basic Settings**, enter the Bing **UetTag** and **ApiToken**.
> * To find the UET tag, see Microsoft's steps on [how to create a UET tag](https://help.ads.microsoft.com/#apex/3/en/56682/2-500){:target="_blank"}.
> * To generate the API token, contact [Microsoft support](https://about.ads.microsoft.com/en/support){:target="_blank"} or fill out a [request form](https://forms.office.com/Pages/ResponsePage.aspx?id=v4j5cvGGr0GRqy180BHbRwMZAe0PcMxHmZ0AjDaNRmxUM0o5UURRVktCRkxHNEFLTVNYQjI3NDNBUS4u){:target="_blank"}.
6. Toggle **Enable Destination** on to start sending data to Microsoft Bing CAPI from Segment.

{% include components/actions-fields.html %}

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