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Update effective dates for data retention policy #8097

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Oct 28, 2025
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Update effective dates for data retention policy #8097

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3 changes: 2 additions & 1 deletion src/privacy/data-retention-policy.md
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Expand Up @@ -17,7 +17,8 @@ Segment enforces a strict data retention policy for all:
## Effective date
Segment’s enforcement of this data retention policy for active customers begins on:
- **April 15, 2025** for Object Store data
- **August 15, 2025** for Archive event and Profile events data stores
- **September 15, 2025** for Archive event data stores
- **January 15, 2025** for Profile event data stores

## Active customers

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