Certified Microsoft Power BI Data Analyst (PL-300) with experience in data-driven finance, operations, and e-commerce environments. I design reliable analytics pipelines and decision-ready KPIs, enabling business and executive teams to act on consistent, trustworthy data.
I specialize in transforming complex, fragmented datasets into clear, actionable KPIs and storytelling dashboards. My approach is rooted in analytical rigor and scalability, ensuring every insight is backed by a reliable "Single Source of Truth."
- Problem Solver: I identify operational bottlenecks, such as delivery delay impacts on customer satisfaction.
- Business-Oriented: Experience in data-driven finance, operations, and e-commerce environments, translating technical metrics into strategic recommendations.
- Engineering Mindset: I treat data as a product, implementing multi-layered architectures (
stagingβmarts) and CI/CD workflows to ensure data quality.
- Data Transformation: SQL (PostgreSQL, DuckDB), dbt (Data Build Tool), Python (Pandas, NumPy).
- Business Intelligence: Power BI (Expert DAX, Star-Schema Modeling, Power Query), Automated Reporting.
- Analytics Engineering: Data Modeling (Fact/Dimension), Data Quality Testing, Version Control (Git/GitHub), GitHub Actions (CI).
- Machine Learning: Scikit-learn (Logistic Regression, Random Forest), Feature Engineering, Model Evaluation (ROC-AUC, Recall), Leakage-safe pipelines.
- Methodology: Exploratory Data Analysis (EDA), KPI Design, Retention Analysis, Customer Lifetime Value (CLV).
- Business Problem: Quantify the impact of logistics performance on customer satisfaction to reduce negative reviews.
- Approach: Built a full pipeline from raw CSVs to interactive dashboards. Conducted deep EDA with Python to identify the "25-30 day delivery" threshold where satisfaction collapses.
- Tech: Python for cleaning/EDA, Parquet for performance, and Power BI for executive storytelling using a Star-Schema model.
- Impact: Identified that deliveries exceeding 30 days generate 64% of negative reviews. Recommended proactive alerts at the 20-day mark and region-specific SLA adjustments.
- Business Problem: Fragmented raw data led to inconsistent KPI reporting. The goal was to build a modern, SQL-centric data warehouse architecture.
- Approach: Implemented a layered dbt project (
staging,intermediate,marts) using DuckDB. Focused on mastering data grains and separating technical IDs from business entities. - Tech & Quality: SQL-only transformations, dbt Core, Data Contracts (dbt tests), and GitHub Actions for automated CI/CD and documentation.
- Impact: Delivered "BI-Ready" marts for Revenue and Retention. Established a Single Source of Truth where data quality is enforced by automated tests, reducing manual audit time.
- Business Problem: Customer churn represents a major financial risk in the telecom industry, where customer acquisition is significantly more expensive than retention. The objective was to proactively identify high-risk customers in order to support data-driven retention strategies.
- Approach: Conducted business-oriented EDA to identify key churn drivers (contract type, tenure, support & security services). Built a leakage-safe ML pipeline with a recall-first strategy, comparing an interpretable Logistic Regression baseline with a Random Forest model. Deployed the final model into a Streamlit decision-support application allowing customer profile simulation and threshold tuning.
- Tech: Python (Pandas, NumPy, Scikit-learn), Random Forest, Logistic Regression, joblib, Streamlit, Git/GitHub.
- Impact: Improved churn detection with a Random Forest model reaching 0.84 ROC-AUC and 0.73 recall on churners. Delivered an actionable tool enabling business teams to identify at-risk customers early and simulate retention strategies based on real-time churn probabilities.
- Microsoft Certified: Power BI Data Analyst Associate (PL-300)
- Data Analytics Bootcamp: Le Wagon (RNCP Level 6 / Bachelor's equivalent)
- AWS Certified: Solutions Architect β Associate (In Progress)
- LinkedIn: linkedin.com/in/simonjorite
- Email: simon.jorite@gmail.com
- Location: Lyon, France (Open to Hybrid / Remote)
