Universal Conversions Variable for Google Tag Manager Server Container

Universal Conversions Variable for Server Side Google Tag Manager allows you to map multiple parameters into the formats required by platform destinations (Meta, TikTok, GA4, Reddit, etc.), such as:

• product array
• value
• item count
• etc.

It currenly supports the following platforms:

• Meta Pixel/CAPI
• Google Analytics 4
• TikTok CAPI
• Twitter CAPI
• Microsoft Ads
• Klaviyo
• Snapchat
• Google Ads Offline
• Pinterest
• Rakuten
• Reddit

Open Source

Universal Conversions Variable for Server GTM is developed and maintained by Stape Team under the Apache 2.0 license.