Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
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Updated
Nov 7, 2024 - Python
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
The main purpose of this repository is to model and forecast customer lifetime value.
Measuring Customer Lifetime Value through Buy Till You Die (BTYD) model
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