This project aims to conduct a random survey design for collecting responses regarding wine preferences of Italian consumers. Furthermore, it attempts to understand how preference share gets affected as we vary different attributes associated with wine with the use of a research method called Conjoint Analysis..
data-analysis
market-research
conjoint-analysis
competitor-analysis
random-effects-model
multinomial-logistic-regression
conjoint-survey-experiments
choice-based-model
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Updated
Jun 10, 2023 - HTML