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clickthrough-data

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lanreakinosuntoye / targetted_ad_project

A data science project of the Information and Data Analytics Foundation (IDAF) for a targetted advertising firm to forcast the likelihood that a customer will click on an ads sent to increase the Click Through Rate (CTR) of campaigns. This was achieved by analysis and training of a machine learning algorithm on customers' historical data.

python marketing machine-learning analytics targeted-advertising clickthrough-data

Updated Oct 22, 2021
Jupyter Notebook

angeligareta / machine-learned-ranking

Assignment for Deep Learning course at UPM which aims to rank queries based on the paper Optimizing Search Engines using Clickthrough Data.

search-engine deep-learning upm search-engine-optimization clickthrough-data

Updated Feb 13, 2021
Jupyter Notebook

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