A simple Blazor app which takes a transaction list and generates a spreadsheet of customers along with their raw RFM metrics.
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Updated
Dec 28, 2023 - HTML
A simple Blazor app which takes a transaction list and generates a spreadsheet of customers along with their raw RFM metrics.
This repository contains code and analysis for performing RFM (Recency, Frequency, Monetary) analysis on retail store customer data. The analysis is followed by customer segmentation using the KMeans clustering algorithm to gain insights into customer behavior and enable data-driven marketing strategies.
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