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We make finely crafted websites and tools for content creators, doing our part to create a better web for clients like Microsoft, Time, ESPN, and Adobe.

We make the web better by finely crafting websites, apps, tools for content creators.

At 10up, we believe digital innovation often happens at the intersection of expertise in design and engineering. Our global team of 250+ experts aims to make a better web with finely crafted websites, apps, and tools for content creators, leveraging open source technologies like WordPress and React.

From delivering complex WordPress instances at scale, to managing substantial platform migrations, to re-imagining user experiences for global brands, 10up offers a range of expert services to advance our clients’ initiatives:

  • Digital strategy
  • Project management (agile and waterfall)
  • Audience and revenue strategy: SEO, copywriting, ad revenue strategy, digital marketing, analytics, and more
  • User experience design and visual design
  • Backend web engineering: PHP, Node.js, WordPress, GraphQL, and more
  • Front end web engineering: HTML/CSS, JavaScript, WCAG accessibility, React, Vue.js, Angular, and more
  • Cloud and systems engineering: Amazon Web Services, Azure Hosting, Systems Maintenance, Apache, Nginx, MySQL, and more

Fortune 500 giants like Microsoft and Google, prestigious institutions like Stanford University and the Nobel Prize committee, and growing digital and brick and mortar businesses like Daily Dot and Boudin Bakery entrust 10up to deliver technology, powered by service, every day and in every corner of the globe.

With a body of work honored with a dozen Webby nods and two Emmy Award nominations, and as one of the largest contributors to the web’s most popular content management system, WordPress, we’re big enough to conquer any challenge, and still small enough to care. We never say, "We don’t know how to help," and can always say, "The President would be happy to speak with you."

Our Open Source Solutions

10up's Open Source Practice is committed to the cultivation of a vibrant and healthy open source ecosystem. Our own open projects are often inspired by recurring needs and patterns we see across 10up clients, including:

  • Distributor, a WordPress plugin that makes it easy to syndicate and reuse content across your websites.
  • ElasticPress, the only fully-integrated solution for adding the power of Elasticsearch to a WordPress site.
  • ClassifAI, a WordPress plugin that leverages cloud-based services like IBM Watson and Microsoft Azure AI to augment WordPress-powered websites with artificial intelligence and machine learning technology.

Our full complement of over 100 open source solutions are available on GitHub.

Our Best Practices

As a company, 10up strives to build websites, tools, and experiences that demonstrate the highest caliber of craftsmanship. Standardizing our tools and approaches enables us to consistently meet that standard. We share our best practices with the community to empower engineers around the world to benefit from our decade of experience solving some of the most challenging problems on the web.

Get In Touch


  1. ElasticPress ElasticPress Public

    A fast and flexible search and query engine for WordPress.

    PHP 1.2k 311

  2. distributor distributor Public

    Share content between your websites.

    PHP 602 153

  3. classifai classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    PHP 549 51

  4. wp-local-docker-v2 wp-local-docker-v2 Public archive

    ARCHIVED: A simple Docker based development environment for WordPress.

    JavaScript 485 80

  5. Engineering-Best-Practices Engineering-Best-Practices Public

    10up Engineering Best Practices

    SCSS 751 207

  6. Open-Source-Best-Practices Open-Source-Best-Practices Public

    Start reading:

    SCSS 46 9


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