Streaming Subscriber Analysis

Analysis of subscriber strength, retention, and lifetime value across streaming platforms.

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Business Question

What actually drives subscriber value in streaming — scale or retention?

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Key Insight

Subscriber scale alone does not drive value.

Platforms with similar scale (e.g., Disney+ and HBO Max) generate comparable LTV, while lower churn consistently correlates with higher subscriber value.

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Implication

Long-term value in subscription businesses is driven more by retention than by subscriber growth.

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What I Built

• Simulated subscriber dataset using Python
• Modeled Lifetime Value (LTV) based on ARPU and churn assumptions
• Created comparative analysis across major streaming platforms
• Visualized insights in Tableau dashboard

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Tools Used

• Python (pandas, numpy)
• Tableau Public

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Files

• Subscriber_Strength_Model_v2.ipynb → Python model + data simulation
• subscriber_strength_model_v2.csv → Generated dataset
• Subscriber Strength v2.jpg → Tableau dashboard

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