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Abhishek-dk/README.md

##👋 Hi there, I'm Abhishek Karande

🎯 Freelance Data Analyst | Business Analytics | Marketing & Retention Analytics | D2C Growth Expert


I’m a data-driven professional with 3+ years of experience helping brands—especially in the D2C space—understand their data and make informed decisions. I specialize in sales analysis, customer retention, marketing performance, and building interactive dashboards that drive business impact.

🔍 My work has directly contributed to over 40% growth in revenue through clear reporting, automated workflows, and actionable insights.


💼 What I Do

  • 📊 Sales & Business Analytics

    • Daily/Monthly Sales Reporting
    • Product, City & Channel-Wise Insights
    • Plan vs. Actual Performance
    • Performance metrics
  • 📈 Marketing Analytics

    • Google Ads / Meta Ads Spend Analysis
    • ROAS, CAC, and Conversion Funnel Metrics
    • Campaign Reporting Automation
  • 🤝 Customer Retention Analytics

    • Cohort Analysis, Repeat Rate, CLTV
    • Retention Dashboards
    • Subscription & Pack Behavior Analysis
  • ⚙️ Tools & Skills

    • Excel (Advanced, Automation, VBA)
    • SQL (Retention & Sales Scripts)
    • Power BI, Google Data Studio
    • Python (pandas, NumPy, matplotlib)
    • Shopify, WebEngage, ShipDelight

🛠️ Portfolio Projects

Here are some of the projects I’ve worked on or am currently building. Each project demonstrates my practical experience in solving real business problems:

Project Description Tools
Retention Cohort Dashboard Tracks repeat rates and retention by product & month Power BI, SQL
Sales Automation Script Automates daily report creation from multiple Excel sources Excel VBA
Marketing Performance Tracker Campaign-wise ROAS & CAC reporting Power BI, Meta Ads
Shopify Sales Analysis Product- and city-wise sales trends using order data Excel, Python

👉 I’m currently working on more polished Power BI dashboards and Python automation scripts—stay tuned!


📫 Connect With Me


“Turning raw data into business clarity, one dashboard at a time.”

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