-
Notifications
You must be signed in to change notification settings - Fork 2
Home
Throughout the lab, you can navigate back to your lab's home page by using the sidebar on the right of the page.
L3881 - Increase mobile app engagement with messaging and location data
Tuesday, June 20, 9:00 AM - 10:30 AM (Room 2)
Go to L3881 Home Page
The average user has 33 apps on his or her device. Learn how to keep users engaged with your app and stand out above the rest. Get hands-on experience with a strategy that focuses on using both push notifications and in-app messages while leveraging a user's location data when relevant.
In this session:
- Configure an app with push notification and in-app message functionality
- Use Adobe Mobile Services to create and send push notifications and in-app messages, including local notifications, full screen messages, and alert messages
- Implement location tracking, and use location triggers to send mobile messages
L3882 - Drive mobile app acquisition and retention through Adobe Mobile Services
Tuesday, June 20, 11:00 AM - 12:15 PM (Room 2)
Go to L3882 Home Page
Practice using the Adobe Mobile SDK to create acquisition campaigns. Learn to target and acquire users who will install and find meaningful engagement in your mobile apps. Use a sample app to configure the SDK to run and track acquisition and engagement campaigns using Adobe acquisition links and deep links.
Learn how to:
- Build acquisition and engagement link campaigns with Adobe Mobile Services
- Acquire and retain your app users using marketing links and deep linking
- Measure and analyze the effectiveness of acquisition and post-download app marketing efforts from paid, owned, and earned media