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Welcome to Adobe Marketing Summit 2017

Throughout the lab, you can navigate back to your lab's home page by using the sidebar on the right of the page.

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Go to lab: [L3881 - Increase mobile app engagement with messaging and location data](https://github.com/Adobe-Marketing-Cloud/aml-summit-lab/wiki/%5BL3881%5D-Increase-mobile-app-engagement-with-messaging-and-location-data)

The average user has 33 apps on his or her device. Learn how to keep users engaged with your app and stand out above the rest. Get hands-on experience with a strategy that focuses on using both push notifications and in-app messages while leveraging a user's location data when relevant.

In this session:

• Configure an app with push notification and in-app message functionality
• Use Adobe Mobile Services to create and send push notifications and in-app messages, including local notifications, full screen messages, and alert messages
• Implement location tracking, and use location triggers to send mobile messages

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Go to lab: [L3882 - Drive mobile app acquisition and retention through Adobe Mobile Services](https://github.com/Adobe-Marketing-Cloud/aml-summit-lab/wiki/%5BL3882%5D-Drive-mobile-app-acquisition-and-retention-through-Adobe-Mobile-Services)

Practice using the Adobe Mobile SDK to create acquisition campaigns. Learn to target and acquire users who will install and find meaningful engagement in your mobile apps. Use a sample app to configure the SDK to run and track acquisition and engagement campaigns using Adobe acquisition links and deep links.

Learn how to:

• Build acquisition and engagement link campaigns with Adobe Mobile Services
• Use acquisition, deep linking, and tracking techniques powered by Adobe Analytics
• Measure and analyze the effectiveness of acquisition and post-download app marketing efforts from paid, owned, and earned media