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RevOps Hub

A comprehensive Revenue Operations intelligence platform built on Palantir Foundry, demonstrating advanced sales analytics, deal health scoring, process mining, and AI-powered insights.

Project Overview

This project transforms raw CRM data into actionable intelligence for sales leadership. Instead of passive dashboards that require drilling, it pushes insights to stakeholders before they know to ask.

Key Capabilities

  1. Deal Health Scoring - Composite health scores based on velocity, activity, stakeholders, competition, and discount levels
  2. Forecast Confidence - Realistic forecast assessments adjusted for deal health
  3. Rep Performance Analytics - Pattern analysis identifying what top performers do differently
  4. Process Mining - Bottleneck detection and cycle time analysis
  5. AIP Agents - Natural language interfaces for Deal Risk, Forecasting, Coaching, and Briefings

Demo Scenario: Q4 Crunch Time

The included scenario data tells the story of TechFlow Solutions fighting to close Q4:

  • $13M target, currently at $8.2M closed with $4.8M to go
  • Hero Deals with names and drama (Acme Corporation going dark, GlobalTech on track)
  • Rep Performance patterns (Jessica's 4.2 stakeholders vs Kevin's 1.3)
  • Process Bottlenecks (Legal Review at 12 days vs 5 day target)
  • Competitive Pressure (TechRival winning on price in Mid-Market)

Web Application

The project includes a modern React dashboard built with Next.js 14, TypeScript, and Tailwind CSS.

Quick Start

cd webapp
npm install
npm run dev
# Open http://localhost:3000

Features

  • Pipeline Health Dashboard - Executive view with KPIs, forecast trends, stuck deals
  • Rep Coaching Dashboard - Individual performance analysis with AI insights
  • Dark Theme - Professional design for all-day use
  • Foundry Integration - Connects to live Foundry data or uses mock data

See webapp/README.md for full documentation.

Project Structure

revops-hub/
├── webapp/                     # React dashboard application
│   ├── src/
│   │   ├── app/               # Next.js pages
│   │   ├── components/        # Reusable UI components
│   │   ├── lib/               # Utilities and Foundry API
│   │   └── data/              # Mock data
│   └── package.json
├── transforms/
│   ├── scenario/               # Story-driven sample data generators
│   │   ├── generate_scenario_opportunities.py
│   │   ├── generate_scenario_reps.py
│   │   └── generate_process_events.py
│   ├── reference/              # Reference data (benchmarks, configs)
│   │   └── stage_benchmarks.py
│   ├── enrichment/             # Data enrichment transforms
│   │   └── calculate_deal_health.py
│   └── analytics/              # Analytical transforms
│       ├── pipeline_health_summary.py
│       ├── forecast_confidence.py
│       ├── rep_performance_analytics.py
│       └── process_bottleneck_analytics.py
├── aip/
│   └── agents.yaml             # AIP Agent Studio configurations
├── docs/
│   ├── SCENARIO_DESIGN.md      # Full scenario narrative and design
│   ├── DEMO_QUERIES.sql        # SQL queries for live demos
│   └── DEMO_SCRIPT.md          # Complete demo walkthrough script
└── README.md

Getting Started

1. Deploy Transforms to Foundry

Upload the transforms to a Code Repository in Foundry:

Repository: /RevOps/Transforms

2. Build Transforms in Tier Order

The pipeline is organized into build tiers. Run python scripts/generate_manifest.py to see current status.

Tier 1: Scenario & Reference Data

/RevOps/Scenario/accounts
/RevOps/Scenario/sales_reps
/RevOps/Scenario/opportunities
/RevOps/Scenario/activities
/RevOps/Scenario/process_events
/RevOps/Reference/stage_benchmarks

Tier 2: Enrichment

/RevOps/Enriched/deal_health_scores
/RevOps/Enriched/opportunity_health_scored

Tier 3: Analytics (runs in parallel)

/RevOps/Analytics/pipeline_health_summary
/RevOps/Analytics/pipeline_hygiene_alerts
/RevOps/Analytics/pipeline_hygiene_summary
/RevOps/Analytics/pipeline_hygiene_by_owner
/RevOps/Analytics/pipeline_hygiene_trends
/RevOps/Analytics/deal_predictions
/RevOps/Analytics/leading_indicators_summary
/RevOps/Analytics/forecast_summary
/RevOps/Analytics/forecast_by_segment
/RevOps/Analytics/forecast_history
/RevOps/Analytics/forecast_accuracy
/RevOps/Analytics/process_bottlenecks
/RevOps/Analytics/deals_stuck_in_process
/RevOps/Analytics/competitive_battles
/RevOps/Analytics/win_loss_summary
/RevOps/Analytics/loss_reasons
/RevOps/Analytics/win_factors
/RevOps/Analytics/win_loss_by_segment
/RevOps/Analytics/scenario_summary
/RevOps/Analytics/scenario_win_rate_impact
/RevOps/Analytics/scenario_deal_size_impact
/RevOps/Analytics/scenario_cycle_time_impact
/RevOps/Analytics/territory_summary
/RevOps/Analytics/account_scores
/RevOps/Analytics/territory_balance
/RevOps/Analytics/white_space_analysis
/RevOps/Analytics/customer_health_summary
/RevOps/Analytics/customer_health_scores
/RevOps/Analytics/expansion_opportunities
/RevOps/Analytics/churn_risk_analysis
/RevOps/Analytics/capacity_planning_summary
/RevOps/Analytics/rep_capacity_model
/RevOps/Analytics/team_capacity_summary
/RevOps/Analytics/ramp_time_analysis
/RevOps/Analytics/qbr_executive_summary
/RevOps/Analytics/qbr_performance_summary
/RevOps/Analytics/qbr_win_loss_analysis
/RevOps/Analytics/telemetry_summary
/RevOps/Analytics/funnel_handoff_metrics
/RevOps/Analytics/cross_team_activity
/RevOps/Analytics/rep_performance

Tier 4: Dashboard & Monitoring

/RevOps/Dashboard/kpis
/RevOps/Dashboard/next_best_actions
/RevOps/Monitoring/build_metrics
/RevOps/Monitoring/stale_datasets

3. Validate Alignment

Run the manifest check to verify webapp and transforms are in sync:

python scripts/generate_manifest.py --check

This generates manifest.json with:

  • Webapp dataset dependencies
  • Transform inputs/outputs
  • Gap analysis (missing transforms, orphaned outputs)
  • Topologically-sorted build order

4. Run Demo Queries

Open Quiver or SQL workbench and run queries from docs/DEMO_QUERIES.sql:

-- Executive View: Q4 Forecast Summary
SELECT
    SUM(CASE WHEN stage_name = 'Closed Won' THEN amount ELSE 0 END) as closed_won,
    SUM(CASE WHEN forecast_category = 'Commit' THEN amount ELSE 0 END) as commit
FROM `/RevOps/Scenario/opportunities`
WHERE close_date >= '2024-10-01' AND close_date <= '2024-12-31';

5. Configure AIP Agents

Copy prompts from aip/agents.yaml into AIP Agent Studio:

  • Deal Risk Analyzer - Identifies at-risk deals with specific actions
  • Forecast Confidence Advisor - Realistic forecast assessments
  • Rep Coaching Assistant - Identifies coaching opportunities
  • Morning Briefing - Daily personalized briefings
  • Competitive Intelligence - Win/loss pattern analysis
  • Process Analyzer - Bottleneck detection

Key Insights Demonstrated

The Stakeholder Insight

Jessica Taylor: 38% win rate, 4.2 avg stakeholders
Kevin Brown: 15% win rate, 1.3 avg stakeholders

Deals with 4+ stakeholders: 45% win rate
Deals with 1 stakeholder: 12% win rate

Multi-threading is a 3.7x improvement.

The Legal Bottleneck

Legal Review: 12 days avg (target: 5 days)
6 deals stuck, $2.8M delayed
Root cause: 2 people handling 15 deals/week

The Acme Crisis

Acme Corporation: $1.2M, Health 48 (was 78)
- Champion gone dark (8 days no contact)
- Single-threaded (2 stakeholders)
- Stuck in Negotiation (18 days)
Action: CRO executive outreach by Tuesday

Demo Flow

See docs/DEMO_SCRIPT.md for a complete 25-minute demo walkthrough:

  1. Executive View (5 min) - Forecast summary, win rates
  2. Deal Crisis (7 min) - Acme reveal, commit at risk
  3. Pattern Discovery (6 min) - Jessica vs Kevin, stakeholder correlation
  4. Competitive Intel (4 min) - TechRival analysis
  5. Process Bottlenecks (4 min) - Legal review delays
  6. AIP Agents (4 min) - Natural language demo

Technical Details

Health Score Calculation

health_score = (
    velocity_score * 0.25 +      # Days in stage vs benchmark
    activity_score * 0.25 +      # Days since last activity
    stakeholder_score * 0.25 +   # Multi-threading level
    competition_score * 0.15 +   # Competitive involvement
    discount_score * 0.10        # Discount level
)

Health Categories

Score Category Action
80-100 Healthy Continue approach
60-79 Monitor Watch closely
40-59 At Risk Manager intervention
0-39 Critical Executive involvement

Process Mining Events

Each opportunity generates events showing:

  • Stage transitions with timestamps
  • Duration vs benchmark
  • Bottleneck flags
  • Rework patterns

Extending the Solution

Connect Real Salesforce Data

Replace scenario generators with Salesforce sync:

@transform(
    salesforce_opps=Input("/Salesforce/Opportunity"),
    output=Output("/RevOps/Staging/opportunities")
)
def sync_opportunities(ctx, salesforce_opps, output):
    # Map Salesforce fields to RevOps schema
    ...

Add Custom Health Components

Modify calculate_deal_health.py to add company-specific risk factors:

  • Product fit scoring
  • Budget confirmation status
  • Procurement timeline

Build Workshop Dashboards

Use the analytics datasets to build Workshop apps:

  • Executive command center
  • Rep coaching views
  • Pipeline health monitor

License

Portfolio demonstration project. All code provided as-is for educational purposes.

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Revenue Operations Intelligence Platform built on Palantir Foundry - Deal Health Scoring, Forecast Analytics, Rep Coaching, and AI-powered Insights

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