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Update copy on DIFM page #101979

@fditrapani

Description

@fditrapani

Problem

The language on the DIFM page can do with some improvements:

Image
  • Let's remove the astericks

  • No Thanks, I’ll Build It needs to be sentence case > No thanks, I'll build it

  • If I have a premium plan or higher, there's no need to mention it in the subtitle.

    One time fee, plus an additional purchase of the Premium plan. A WordPress.com professional will create layouts for up to 5 pages of your site. It only takes 4 simple steps:

    Can simply read

    One time fee. A WordPress.com professional will create layouts for up to 5 pages of your site. It only takes 4 simple steps:

  • "Submit your business information" implies this is for businesses only. Let's make it "Submit your information". Works just the same.

  • "Share your finished site with the world in 4 business days or less!" feels unnecessary and can be removed.

Image

Where

  • Create a site
  • Purchase the premium plan
  • Pick the "Let us build a custom site for you" from the goals step

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