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Brand Guidelines

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MUHAMMAD DHIYAUL ATHA edited this page Mar 31, 2026 · 3 revisions

Brand Guidelines

This page defines how to use ATHA visual assets consistently across GitHub, AUR, screenshots, and social posts.

Core Identity

  • Name: ATHA
  • Tagline: Lightweight package manager wrapper for Arch Linux
  • Voice: technical, concise, practical

Logo Files

  • Full logo: assets/branding/atha-logo.svg
  • Full logo (dark): assets/branding/atha-logo-dark.svg
  • Full logo (light): assets/branding/atha-logo-light.svg
  • Mark/icon: assets/branding/atha-mark.svg
  • Avatar: assets/branding/atha-avatar.svg
  • Favicon: assets/branding/atha-favicon.svg
  • Social banner: assets/branding/atha-banner.svg

Recommended Usage

  • Use full logo for README headers, docs, and presentations.
  • Use mark/avatar for repository profile image and compact placements.
  • Use banner for social preview images and announcements.
  • Prefer SVG as source-of-truth to avoid quality loss.

Minimum Clear Space

Keep clear space around the logo at least equal to the height of the letter A in ATHA.

Minimum Size

  • Full logo: at least 180px wide in digital contexts.
  • Mark/avatar: at least 32px by 32px.

Do and Do Not

Do:

  • Keep aspect ratio unchanged.
  • Use original colors and contrast-safe backgrounds.
  • Pick dark or light variant based on background tone.

Do not:

  • Stretch or squash the logo.
  • Add heavy effects, outlines, or glow.
  • Rotate or recolor the logo arbitrarily.

PNG Export (Arch Linux)

Install converter:

sudo pacman -S librsvg

Generate common outputs:

rsvg-convert -h 32 -w 32 assets/branding/atha-favicon.svg > assets/branding/atha-favicon-32.png
rsvg-convert -h 64 -w 64 assets/branding/atha-favicon.svg > assets/branding/atha-favicon-64.png
rsvg-convert -h 512 -w 512 assets/branding/atha-avatar.svg > assets/branding/atha-avatar-512.png
rsvg-convert -h 630 -w 1200 assets/branding/atha-banner.svg > assets/branding/atha-banner-1200x630.png

GitHub Social Preview

  • Generate assets/branding/atha-banner-1200x630.png.
  • In repository settings, upload it as the social preview image.

License

Brand assets follow the same repository license unless otherwise stated.

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