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1. GTM-Phone-Normalizer-SHA256-Hasher GTM-Phone-Normalizer-SHA256-Hasher Public

   Smarty 1

2. User-Provided-Data-Unified-for-CAPIs User-Provided-Data-Unified-for-CAPIs Public

   Improve measurement and get more insights with data people provide to your website. This variable handles all different formats required by Ads Platforms CAPIs (Meta, Snapchat, TikTok, and Google Ads)

   Smarty

3. Phone-Mobile-Number-Standardize-Formatter Phone-Mobile-Number-Standardize-Formatter Public

   GTM WEB Use this variable to Standardize phone numbers by removing leading zeros, plus signs, dashes, brackets, and spaces. Optionally, add a custom prefix for a consistent and reliable format.

   Smarty

4. WebEngage-sgtm-Event-API WebEngage-sgtm-Event-API Public

   Smarty

5. Phone-Mobile-Number-Standardize-Formatter-GTM-Web Phone-Mobile-Number-Standardize-Formatter-GTM-Web Public

   (For GTM WEB) Use this variable to Standardize phone numbers by removing leading zeros, plus signs, dashes, brackets, and spaces. Optionally, add a custom prefix for a consistent and reliable format.

   Smarty

6. adjust-s2s-gtm-template adjust-s2s-gtm-template Public

   A custom Google Tag Manager Server-Side template that sends mobile event data directly to Adjust's S2S API — bypassing ad blockers, protecting user data, and ensuring 100% attribution accuracy.

   Go Template