OwnFi — Marketing Website

Keep custody. Access opportunity.

The public marketing site for OwnFi, a non-custodial software interface for discovering, comparing and executing self-directed interactions with third-party decentralised finance (DeFi) protocols. Users retain custody, approve their own transactions, and make their own decisions.

This repository contains only the static marketing site. It has no backend, no app, no wallet connection and no API calls. The OwnFi product app is built separately and is not live yet.

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What's here

Page	File	Purpose
Home	index.html	Hero, value props, product preview, updates, waitlist, disclaimer
About	about.html	What OwnFi is (and is not), principles, status
Privacy Policy	privacy.html	Informational-only privacy stub
Terms & Risk	terms.html	Terms of use and DeFi risk disclosure

.
├── index.html            # Home
├── about.html            # About
├── privacy.html          # Privacy Policy
├── terms.html            # Terms & Risk disclosure
├── favicon.png           # Site icon
├── apple-touch-icon.png  # iOS home-screen icon
├── robots.txt            # Crawl rules
├── sitemap.xml           # Sitemap
├── .nojekyll             # Tell GitHub Pages to skip Jekyll processing
└── assets/
    ├── css/styles.css     # Single stylesheet (design system)
    ├── js/main.js         # Minimal JS (mobile menu + footer year)
    └── img/
        ├── logo-mark.png   # Brand mark (used in nav/footer)
        ├── logo-lockup.png # Full horizontal lockup (mark + wordmark)
        └── og.png          # Open Graph / social share image (1200×630)

No build step, no dependencies, no bundler. Just static files.

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Run locally

Because everything is static, you can open index.html directly in a browser. For correct relative paths and a closer match to production, serve it over HTTP:

# Python 3 (no install needed on most systems)
python3 -m http.server 8000

# or Node
npx serve .

Then visit http://localhost:8000.

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Deploy to GitHub Pages

This site is designed to be served from the repository root of the GetOwnFi org.

1. Push this repository to GitHub (default branch main).
2. Go to Settings → Pages.
3. Under Build and deployment, set:
   • Source: Deploy from a branch
   • Branch: main
   • Folder: / (root)
4. Save. Your site publishes at https://<org>.github.io/<repo>/ within a minute or two.

Prefer a /docs folder instead? Move all files into a docs/ directory and pick Folder: /docs in step 3. Everything else stays the same.

The included .nojekyll file ensures GitHub Pages serves files as-is (important so the assets/ folder is published unchanged).

Custom domain (optional)

To serve from getownfi.com:

1. Add a CNAME file at the repo root containing a single line: getownfi.com.
2. In Settings → Pages → Custom domain, enter getownfi.com and save.
3. At your DNS provider, point the domain at GitHub Pages (an ALIAS/ANAME or A records for the apex, plus a CNAME for www).

The canonical/OG URLs in the HTML already assume https://getownfi.com/. Update them if you deploy under a different domain.

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Editing common things

• Contact email — the site uses mailto:hello@getownfi.com links (in the footer, the early-access call-to-action, and the About / Privacy / Terms pages). mailto: opens the visitor's own email client, so no mail server is required. Search for hello@getownfi.com to change the address.
• Early access — there is intentionally no signup form (the site has no backend or mail server to send email from). The "Be first to try OwnFi" section is a mailto: call-to-action instead. If you later add a hosted form service (e.g. Formspree), you can swap the button for a form.
• Colors / branding — all design tokens live at the top of assets/css/styles.css under :root (neutral slate palette + the brand indigo #1F2A56 accent and muted gold #C6A55A highlight).
• Logo / icons — the brand assets (logo-mark.png, logo-lockup.png, og.png, favicon.png, apple-touch-icon.png) are generated from the source artwork. To regenerate them, re-run the image processing step against the original logo files.
• Social share image — assets/img/og.png (1200×630). Referenced by the og:image / twitter:image tags on every page.

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Principles reflected in the copy

• Self-custody first — assets never leave the user's wallet without their signature.
• Transparency — protocol, chain, fees, yield source and risk indicators shown before acting.
• Plain English — no hype; estimated yields are variable and never guaranteed.

The site intentionally avoids language like bank account, guaranteed, risk-free, protected savings, we manage your money, fixed income, or personalised advice.

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License

Copyright © OwnFi. All rights reserved unless a license file says otherwise.