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Gowri-88/README.md

Typing SVG

🛠️ Tech Stack

MySQL Power BI Python Excel Pandas Jupyter Git

📂 Projects

🛒 E-Commerce Funnel & Revenue Analytics — MySQL · Power BI · DAX

  • Diagnosed 93.6% visitor-to-purchase drop-off across 1.2M+ events; isolated Add-to-Cart as the #1 funnel leak
  • Uncovered $24K zero-ROI display ad spend and 81x email ROAS via multi-channel SQL attribution
  • Revealed 95.3% one-time buyer rate across 284K users through cohort retention & RFM segmentation

🔍 Fraud & Risk Detection Analytics — MySQL · Power BI · Risk Scoring

  • Built behavioral risk framework across 21K+ transactions using velocity, spend deviation & category indicators
  • Rule-based scoring captured 55.8% fraud concentration in the high-risk tier
  • Modeled ₹21L+ in preventable loss and a 5,900% ROI scenario for optimized fraud mitigation

💎 Customer Lifetime Value & Churn Analytics — MySQL · Power BI · Cohort Analysis

  • Computed CLV across 7K+ customers — quantified ₹16M+ total portfolio value
  • Identified ₹2.8M+ revenue at risk from churn using quartile-based segmentation
  • Built retention simulator projecting ₹213K+ incremental CLV under targeted strategies

📬 gowri.krishna448@gmail.com  ·  📍 India

Popular repositories Loading

  1. clv-retention-analytics clv-retention-analytics Public

    End-to-End CLV, Churn risk and revenue retention analytics pipeline using SQL, Excel scenario modeling and Power BI decision dashboards

  2. Transaction-Fraud-Risk-Intelligence-Analytics Transaction-Fraud-Risk-Intelligence-Analytics Public

    End-to-end fraud risk scoring and financial impact analytics using SQL feature engineering and Power BI modeling to prioritize investigation workflows and quantify loss prevention.

  3. Gowri-88 Gowri-88 Public

  4. Revenue-Leakage-and-Pricing-Intelligence Revenue-Leakage-and-Pricing-Intelligence Public

  5. ecommerce-funnel-analytics ecommerce-funnel-analytics Public

    End-to-end e-commerce analytics — funnel drop-off, cohort retention and channel ROAS using MySQL and Power BI