GullStack Skills & Playbooks

Standard operating procedures for building premium client websites at GullStack. These skills and playbooks ensure every bot on the team builds to the same Tier-S quality standard.

Skills

site-builder/SKILL.md

Complete guide for building GullStack client websites. Covers:

• Editorial Light v3 design standard (the only template we use)
• StoryBrand (SB7) messaging framework
• 11ty static site architecture
• AEO schema markup requirements
• Git workflow, Vercel deployment, post-deploy verification

seo-master/SKILL.md

Full SEO & AEO (Answer Engine Optimization) framework. Covers:

• 2026 ranking factors (priority order)
• On-page SEO checklist
• 7-layer AEO system (Intent Map → Answer Hubs → Brand-Facts → Schema → Citations → AI Shopping)
• Blog/content strategy
• SEO audit process (quick + full)
• Local SEO playbook
• Keyword research process

Playbooks

File	What It Is
design-standard-v3.md	Editorial Light template spec — layout, typography, color, sections
storybrand.md	Donald Miller's SB7 framework for messaging
website-conversion.md	Conversion optimization principles
seo-homework.md	2026 SEO best practices & ranking factors deep-dive
DEPLOYMENT-CHECKLIST.md	Mandatory pre/post deploy verification

How to Use

For any OpenClaw bot:

1. Copy site-builder/ and seo-master/ into the bot's workspace/skills/ directory
2. Copy playbooks into workspace/playbooks/
3. Copy DEPLOYMENT-CHECKLIST.md into workspace/
4. Update the bot's AGENTS.md to reference the skills before any build work

The bot will read the relevant skill file before starting work and follow the standards automatically.

Currently Installed On

• Melvin (main builder)
• Bogey (backup builder + sales)
• Jackie (PPA + builder)

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