Utilize various measures such as Clicks, Impressions, Conversions, Spent to estimate key metrics such as:
- Click-through Rate
- Conversion Rate
- Cost per Conversion
- Return on Advertising Spend
For this project, we assume an enquiry generates a revenue of $5, and a successful sale generates a revenue of $100.
Develop a Tableau dashboard to actively track and analyze various metrics.
Simply download the data file, notebook and run all the cells. Explanations and details are provided in the notebook itself.
