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Sales-Analysis

Description

Comprehensive Analysis of Coffee Vending Machine Sales Data. The objective of this project was to transform raw transaction data into an interactive dashboard, enabling business owners to make data-driven decisions based on detailed reporting.

Tech Stack

  • Microsoft Excel (Power Query, Pivot Tables, Pivot Charts, Slicers).

Workflow

  • Power Query: Performed data cleaning and transformation, including date/time processing and currency formatting.
  • Pivot Tables: Conducted analysis of store performance and customer behavior patterns.
  • Dashboard: Developed dynamic visualizations, featuring peak hour analysis, sales by product category and daily sales trends.

Conclusion

Peak Activity: Sales peak at 10:00, with a secondary surge at 16:00, aligning with typical morning and afternoon coffee breaks.

Top Performers: Latte and Americano with Milk are the primary revenue drivers, accounting for approximately 45% of total income and the highest sales volume.

Payment Preferences: Card payments significantly outperform cash. Notably, no cash transactions were recorded at 6:00 and 8:00 throughout the analyzed period.

Top Sales Day: Tuesday emerged as the most profitable day overall.

Early Morning Patterns: 6:00 sales were exclusively recorded on Mondays and Tuesdays.

Late-Night Trends: Fridays has the highest volume of late-night purchases (22:00), suggesting a shift in consumer habits during the start of the weekend.

Files

  1. Oiginal file in \Original File folder.
  2. Excel file with Interactive dashboards in 2 languages are in \Excel folder.

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