🎯 The Core Concept (Simplified)
A two-sided marketplace:
👤 Influencers
Create a profile
Connect social accounts
Show:
Followers
Engagement rate
Niche
Audience demographics
Choose deal types they accept:
💰 Commission
📦 Care package
💵 One-time payment
🏢 Brands
Post campaigns
Browse influencers by niche + metrics
Pay for promotions
Track deliverables
You are the trusted middleman.
🧠 KEY INSIGHT (This is where most fail)
Do NOT start with:
“All influencers, all platforms, all brands”
You will die.
Start with:
One platform
One region
One influencer size
Example:
PH-based TikTok micro-influencers (5k–100k followers) for beauty & food brands
That’s how you win.
🧩 MVP FEATURE SET (What to Build First) Influencer Side
Email / OAuth signup
Profile:
Niche
Platforms (start with TikTok or Instagram)
Follower count (manual at first)
Engagement rate (manual or calculated)
Deal types accepted:
Commission %
Care package only
Flat rate
Brand Side
Signup
Create campaign:
Product
Niche
Deal type
Budget
Browse influencers
Send collaboration request
Platform (You)
Escrow-style payment
Messaging system
Commission tracking (basic)
💰 MONETIZATION MODELS (Pick ONE to start) Option 1: Commission Cut (Best)
Take 10–20% of every paid deal
You only earn when they succeed
Low friction for users
Option 2: Brand Subscription
Brands pay ₱1,000–₱5,000/month to access influencers
Option 3: Influencer Boost
Influencers pay to:
Appear higher in search
Get featured
👉 Start with commission only. Simple, fair, scalable.
🔌 Influencer Metrics (How to Handle Reality) Phase 1 (MVP)
Influencers input:
Followers
Avg likes
Avg comments
You calculate engagement rate
Yes, people can lie — but it’s fine early on.
Phase 2 (Automation)
Use APIs later:
TikTok Creator Marketplace
Instagram Graph API
Pull real stats
🚨 Don’t block launch because of APIs.
📦 Deal Types Breakdown 1️⃣ Commission-Based
Influencer gets:
Unique referral link / code
Brand pays:
% per sale
Platform tracks clicks/conversions
💡 Easiest to scale
2️⃣ Care Package
Brand sends free product
Influencer delivers:
Post / video / story
No cash exchange
You take ₱0 or small listing fee
💡 Great for early traction
3️⃣ One-Time Payment
Brand pays upfront
You hold escrow
Influencer posts
Funds released
💡 High trust value
🏗️ TECH STACK (Based on What You Already Know) Frontend
HTML/CSS/JS or React
Tailwind (fast UI)
Backend
Node.js (Express)
PostgreSQL or MongoDB
Auth (email + OTP)
Payments
Stripe (global)
PayMongo / GCash (PH-friendly)
Hosting
InterServer / VPS
Subdomain like:
creators.porchwriters.com
🔐 TRUST IS THE PRODUCT
This is NOT a tech business. It’s a trust business.
Add early:
Verified badges
Campaign completion history
Ratings
Dispute resolution rules
🚀 30-Day Execution Plan Week 1
Pick:
Platform (TikTok)
Country (PH)
Niche (Beauty / Food)
Design DB schema
Week 2
Influencer signup + profile
Brand signup + campaign creation
Week 3
Messaging
Deal request flow
Week 4
Payment + escrow
Soft launch with 10–20 influencers
🔥 Why This Can Actually Win
Brands hate DM’ing influencers
Influencers hate getting lowballed
Existing platforms:
Too expensive
Too complex
Not niche-focused
You can be smaller, faster, and more human.