Data Analysis

Customer Behavior Analysis

This repository contains code for analyzing customer behavior data using the Customer Personality Analysis dataset. The dataset can be found here.

Getting Started

This repository uses Python 3.11

• The requirements.txt is provided to install dependencies easily.

Usage

1. Download and install Anaconda from here.
2. Open Anaconda and create a new environment:

conda create --name customer_analysis python=3.11
conda activate customer_analysis

3. Install Jupyter Notebook:

conda install -c conda-forge jupyterlab

4. Install all dependencies from requirements.txt:

pip install -r requirements.txt

5. Download the dataset from here and place it in the same directory as the analysis code.
6. Run the Jupyter Notebook to analyze customer behavior:

jupyter notebook customer-behavior-analysis.ipynb

7. Follow the instructions in the notebook to preprocess data, analyze customer segments, and derive insights.