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TheEnginesBehind

Buy the engines. Not the narrative.

By Jon Bach — NorthLogicLab


A personal strategic compass connecting three levels:

  • Macro — what moves globally on competitive advantage and AI infrastructure.
  • Meso — how clusters, sectors and companies position themselves.
  • Micro — what it means for personal capacity and investment decisions.

Foundation

Built on Jon Bach's HD International Business thesis from CBS (2014) — Arla Foods, cluster theory and international competitiveness — updated for a world of AI capex, state industrial intervention and physical infrastructure as the new competitive parameter.


Theoretical backbone

  • Porter's Diamond Model
  • Absorptive Capacity (PACAP/RACAP) — Zahra & George (2002)
  • Hub and Spoke cluster structure
  • OLI model and Foreign Direct Investment (FDI)
  • Value Chain / Smile Curve

Structure

# Title Status
1 Then vs Now 🔄 Under review
2 The Diamond Reloaded 🔄 Under review
3 The New Cooperative 🔄 Under review
4 Hub and Spoke 2.0 🔄 Under review
5 PACAP vs RACAP — The Personal Equation 🔄 Under review
6 The MasterMind Portfolio 🔄 Under review

Method

Written on/off over 12 months in collaboration with Claude (Anthropic). Jon challenges, questions and contributes domain insight. Claude structures, researches and drafts.

The output belongs to neither. The thinking belongs to both.


Repository structure

_drafts/      — working drafts for each section
_research/    — sources and notes
critique/     — open weaknesses and unanswered questions
SESSIONS.md   — ongoing decision log

Part of NorthLogicLab · theenginesbehind.com

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A MasterMind Philosophy on Competitive Advantage, AI Infrastructure and Personal Capacity in 2025-2035

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