Problem statement
Home Assistant lacks a clearly defined brand personality. This makes it difficult to create a consistent experience across product and marketing, and reinforces the perception of a technical product rather than an approachable one.
Without a shared understanding of how Home Assistant should feel, visual and interaction decisions remain inconsistent and subjective.
Community signals
- Inconsistent interpretation of what Home Assistant should feel like
- Ongoing tension between technical depth and approachability
Scope & Boundaries
In scope
- Brand attributes (also known as brand personality traits)
Not in scope
- Copywriting guidelines or voice and tone systems
- Visual design execution
- Marketing strategy
Foreseen solution
No response
Risks & open questions
- Risk of being too abstract
Appetite
No response
Execution issues
No response
Decision log
Problem statement
Home Assistant lacks a clearly defined brand personality. This makes it difficult to create a consistent experience across product and marketing, and reinforces the perception of a technical product rather than an approachable one.
Without a shared understanding of how Home Assistant should feel, visual and interaction decisions remain inconsistent and subjective.
Community signals
Scope & Boundaries
In scope
Not in scope
Foreseen solution
No response
Risks & open questions
Appetite
No response
Execution issues
No response
Decision log