Hook Skills

5 open-source skills for stronger short-form video hooks.

Hook Skills is a focused skill pack for designing, decoding, routing, and QA-ing short-form video hooks.

It is built for TikTok, Reels, Shorts, UGC ads, AI video workflows, and any creative system where the first 1-3 seconds decide whether the viewer keeps watching.

This repo packages the hook layer only:

• choose the right opening route
• turn vague ideas into a stable hook brief
• decode benchmark references into reusable opening logic
• design stronger visual openings
• QA prompts before spending generation credits

Why This Exists

Most short-form videos do not fail because the body is bad.

They fail because the opening does not create a concrete viewer question before the content feels like an ad.

We built these skills to make hook work less fuzzy and more operational:

• mechanism before wording
• product reveal timing before product hype
• visible conflict before visual polish
• reusable diagnosis before random inspiration

What Is Inside

Routing

• pattern-router
  Choose the right opening route before prompt writing starts.

• hook-design
  Turn a rough idea into a reusable Hook Brief.

• reference-decode
  Distill benchmark clips and frames into reusable opening structure.

Creative

• visual-hook
  Strengthen frame one, first slide, or first 1-3 seconds.

QA

• prompt-preflight-qa
  Catch weak openings, early product reveal, and prompt drift before generation.

How We Distilled It

This repo is informed by analysis across 1,000+ short-form hooks, benchmark openings, and hook-adjacent prompt examples.

The working method:

1. Collect winning and failed opening examples across short-form formats.
2. Group them by stop-scroll job, not by niche or surface wording.
3. Compare viewer question, product timing, visible proof, and self-recognition.
4. Extract reusable opening mechanisms and failure patterns.
5. Package those judgments into installable skills instead of a swipe file.

Read the full write-up in docs/methodology.md.

Quick Start

Tool	Install
Claude Code	/plugin marketplace add PostPlusAI/hook-skills
OpenClaw	clawhub install PostPlusAI/hook-skills or bundle
Gemini CLI	gemini extensions install https://github.com/PostPlusAI/hook-skills
Qwen Code	qwen extensions install https://github.com/PostPlusAI/hook-skills
Amp	amp skill add PostPlusAI/hook-skills
Kimi Code CLI	kimi plugin install https://github.com/PostPlusAI/hook-skills.git
CodeBuddy	/plugin marketplace add PostPlusAI/hook-skills then /plugin install postplus-hook-skills
Cursor / Codex / Windsurf / Cline / Copilot / 35+ agents	npx skills add PostPlusAI/hook-skills

Install one skill:

npx skills add PostPlusAI/hook-skills -s hook-design

The repository includes the marketplace and extension manifests needed for these install surfaces.

Try These Requests

Turn this rough opening into a stronger hook brief

The product appears too early. Fix the hook logic first

Decode this benchmark into a reusable opening structure

Review this prompt before we spend credits on generation

Operating Model

These skills are meant to work as a compact chain:

1. pattern-router
2. hook-design
3. reference-decode or visual-hook
4. prompt-preflight-qa

The goal is not to generate more hook ideas.

The goal is to make the opening logic explicit enough that downstream prompt writing does not have to guess.

Repo Structure

hook-skills/
├── routing/
│   ├── pattern-router/
│   ├── hook-design/
│   └── reference-decode/
├── creative/
│   └── visual-hook/
├── qa/
│   └── prompt-preflight-qa/
├── .claude-plugin/
├── .codebuddy-plugin/
└── docs/
    └── methodology.md

Positioning

This is the open-source hook layer.

It is intentionally narrow, practical, and easy to install.

More production skills, research workflows, and creative systems: postplus.io

Contributing

See CONTRIBUTING.md.

Versioning

See VERSIONS.md.