A complete Project using Numpy
Features Included in the dataset:
ad_id: unique ID for each ad
xyzcampaignid: an ID associated with each ad campaign of XYZ company
fbcampaignid: an ID associated with how Facebook tracks each campaign
age: age of the person to whom the ad is shown
gender: gender of the person to whom the add is shown
interest: a code specifying the category to which the person’s interest belongs
(interests are as mentioned in the person’s Facebook public profile)
Impressions: the number of times the ad was shown
Clicks: number of clicks on for that ad
Spent: Amount paid by company xyz to Facebook, to show that ad
Total conversion: Total number of people who enquired about the product after seeing the ad
Approved conversion: Total number of people who bought the product after seeing the ad