Clearer pre-release labels in our SemVer-ish versions

• Development builds do not include the version or a pre-release
  specifier no matter which branch is used.

  This reliably produces a local artifact with the filename CEC.war
  that Developers can sync without accouting for changes in the version
  #.

• Production builds include the version number, from package.json,
  and a pre-release specifier.

  • master produces the artifact named CEC-[VERSION].

  • release/ and hotfix/ branches produce an artifact named CEC-[VERSION]-rc[BUILD]:

    • [VERSION] is the version from package.json.
    • [BUILD] is the incremental build # from the CI.

  • feature/ branches produce an artifact named CEC-[VERSION]-[BRANCH].[BUILD].[COMMIT_ID]:

    • [VERSION] is the version from package.json.
    • [BUILD] is the incremental build # from the CI.
    • [COMMIT_ID] is the short commit id. This should provide
      a small measure of convenience when troubleshooting.