The objective of this project is to analyze sales data from a Diwali sales dataset, exploring various aspects such as customer demographics, product performance, and regional variations in sales. The analysis involves data cleaning, exploration, and visualization to derive insights into customer behavior and sales patterns during the Diwali season.
The project concludes with a comprehensive overview of Diwali sales patterns, highlighting key insights into customer behavior and product performance. The visualizations provide a clear understanding of the factors influencing sales during the festive season.
Based on the analysis, recommendations can be made for marketing strategies, product promotions, and targeting specific customer segments to enhance sales during future Diwali seasons.
This project serves as a valuable resource for businesses looking to understand and optimize their strategies during festive seasons, leveraging data-driven insights for informed decision-making.