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Lytic 🚀

An advanced advertisement analysis platform that leverages biometric engagement metrics and AI-driven insights to help businesses optimize their video campaigns.

🛠 Technology Stack

Frontend

  • React 19: Powered by the latest React features for a responsive and high-performance UI.
  • Vite 7: Ultra-fast build tool and development server.
  • Vanilla CSS & Glassmorphism: A custom-built, premium design system utilizing HSL colors, semi-transparent overlays, and fluid animations for a state-of-the-art user experience.
  • Google Fonts (Outfit): Modern typography for enhanced readability and aesthetic appeal.

Backend

  • FastAPI: A high-performance, modern web framework for building APIs with Python 3.8+.
  • Google GenAI SDK: Deep integration with Gemini models for advanced video understanding and content analysis.
  • MoviePy: Robust video processing library used for handling media files and metadata.
  • Pydantic: Data validation and settings management using Python type annotations.
  • Uvicorn: Lightning-fast ASGI server implementation.

AI & Analytics

  • Gemini 2.5 Flash: Leveraging the power of Google's multimodal models to analyze video scenes, transcripts, and engagement patterns.
  • Biometric Integration: Real-time analysis of pulse rates, breathing, and engagement scores.

🚀 Getting Started

Frontend Setup

cd Frontend/antigravity-frontend
npm install
npm run dev

Backend Setup

cd Backend
pip install -r requirements.txt
python -m uvicorn backend_1:app --reload

📊 Core Features

  • Video Upload & Management: Seamlessly upload and manage .mp4 advertisement files.
  • AI Analysis Dashboard: Dedicated view for in-depth analysis including overall match scores, specific points of interest (Hook, Clarity, Pacing, CTA), and strategic insights.
  • Timeline Analysis: Visual breakdown of strong and weak moments within the video timeline.
  • Actionable Recommendations: AI-generated suggestions to improve viewer retention and conversion.

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