Best Practices

Integration Best Practices

• Use external identifiers for idempotency (external_account_identifier).
• Store tokens securely and refresh before expiry.
• Prefer incremental data syncs by using timestamps/updated_at.
• Keep attribute names standardized across clients.
• Use pagination for large result sets.
• Implement robust error handling and retries with exponential backoff.
• Log and monitor integration health (success rates, latency, errors).
• Ensure least privilege for any credentials stored in IAM.

Onboarding checklist

• Obtain API credentials
• Validate token retrieval
• Create sandbox account & attach product
• Run keyword budget estimates
• Sync sample data (accounts, campaigns, keywords)
• Configure reporting pulls
• Hand-off and training for partner team