Problem
There aren't definitive guidelines around different types of content within banners (headings, body content, links), and banner content is applied inconsistently across the product.
A long-lost Slack conversation in #product-content drew attention to the issue of when it's appropriate to use just a heading, just body content, links, combinations of 2 elements, or all 3. What is the relationship between these 3 content elements within banners?
Additionally, we want to explore some scenarios in which banner content breaks the usual patterns. Usually a heading follows the short noun-verb sentence pattern, but sometimes headings are complete sentences with a period (particularly when body content is absent). Let's try to identify other patterns in banners and try to figure out when a particular style is most appropriate.
Examples
Polaris banner with just body content:

Polaris banner with heading and link:

Side note: This may also be a good time to explore writing more explicit guidelines for when to use certain styles of banners in less specific scenarios (i.e. banners other than critical/warning banners).
Problem
There aren't definitive guidelines around different types of content within banners (headings, body content, links), and banner content is applied inconsistently across the product.
A long-lost Slack conversation in #product-content drew attention to the issue of when it's appropriate to use just a heading, just body content, links, combinations of 2 elements, or all 3. What is the relationship between these 3 content elements within banners?
Additionally, we want to explore some scenarios in which banner content breaks the usual patterns. Usually a heading follows the short noun-verb sentence pattern, but sometimes headings are complete sentences with a period (particularly when body content is absent). Let's try to identify other patterns in banners and try to figure out when a particular style is most appropriate.
Examples
Polaris banner with just body content:

Polaris banner with heading and link:

Side note: This may also be a good time to explore writing more explicit guidelines for when to use certain styles of banners in less specific scenarios (i.e. banners other than critical/warning banners).