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Arroyo is a dry creek bed that temporarily fills and flows after a sufficient rain. It is a metaphor for our functionality.
Logs are records of events generated by software.
Example:
251.107.85.107 - - [19/Jul/2022:08:08:19 -0400] "POST /corporis/tempora.html HTTP/1.0" 200 4972 "https://ochoa.com/blog/index.html" "Mozilla/5.0 (Windows NT 6.2) AppleWebKit/5332 (KHTML, like Gecko) Chrome/13.0.884.0 Safari/5332"
178.51.233.102 - - [19/Jul/2022:08:11:36 -0400] "GET /corporis/tempora.html HTTP/1.0" 200 4959 "http://www.woodard.com/author/" "Mozilla/5.0 (Windows NT 6.2) AppleWebKit/5332 (KHTML, like Gecko) Chrome/13.0.884.0 Safari/5332"
77.62.200.77 - - [19/Jul/2022:08:14:57 -0400] "GET /molestias/dolorum/itaque.json HTTP/1.0" 200 5083 "http://barrera.com/blog/posts/main.jsp" "Mozilla/5.0 (Windows NT 6.2) AppleWebKit/5332 (KHTML, like Gecko) Chrome/13.0.884.0 Safari/5332"
With many different software programs running in many different locations, logs are collected into one place for searching and analysis. There are three programs used together to obtain this functionality
- Logstash, to feed the logs to ElasticSearch
- ElasticSearch, to search and analyze the logs
- Kibana, to visualize (make charts) the data in ElasticSearch
Together, this is called the ELK stack.
The storage capacity of ElasticSearch is limited, so as logs get older, they are often moved to a cloud storage service like Amazon Simple Storage Solution (aka AWS S3 Bucket). However, once the logs are moved to S3, they are no longer searchable. Sometimes, the capacity of ElasticSearch can hold 2 weeks worth of logs, but you need analyze an incident that happened 4 weeks ago.
Our product allows the user to easily move only the logs they need back into ElasticSearch for analysis with a browser based user interface.
- logs must be in JSON format
- logs must be stored in Amazon S3
- must have logstash, ElasticSearch, and Kibana
- a user who is self hosting their own ELK stack, but ElasticSearch is no longer able to hold all they logs needed for analysis
- an open source product
- integrates with user's existing ELK stack (DataDog and Papertrail are complete replacements for a self-hosted ELK stack)
refreshing, fun, classy
Did you have any ideas with how you wanted the brand to look? Are there any symbols, shapes or colors that come to mind?
To symbolize re-hydration and Arroyo, we were thinking blue-greens like a lake at the bottom of the Grand Canyon and warmer beige/terra-cotta:

Here is a current screenshot (the logo is ElasticSearch's logo):

