Three Moons Lab — Brand Assets

Generated export package. All artwork is derived from a single vector source (source/icon-path-1024.svg) so PNG and SVG outputs are pixel-aligned.

License: documentation, color tokens, and rasterized exports in this repository are released under CC BY 4.0. The Three Moons Lab name and three-moon mark are trademarks reserved separately — see TRADEMARK.md. Machine-readable palette: tokens.json.

Color tokens

Token	Hex	Usage
Moon Ink	#183033	Primary mark on light surfaces
Moonlight	#E8ECE8	Reverse mark on dark surfaces
Warm Surface	#F7F6F2	Default light background
Deep Night	#0B1114	Default dark background

Product-only accent (do not apply to the company logo):

Token	Hex	Usage
Lunar Indigo	#3D43C7	Product accents (e.g. agent UIs)

Folder layout

brand-assets/
├── svg/             # Master vector files (icon, lockups, wordmark, monochrome)
├── source/          # Raw vector path source for re-builds
├── png/             # Rasterized icon + lockups across sizes/backgrounds
├── favicon/         # Favicon set + apple-touch + android-chrome + manifest
├── social/          # Open Graph + GitHub avatar
├── slides/          # 1920×1080 slide covers
└── readme/          # 1280×320 README headers (light + dark)

Naming pattern

three-moons-lab_{kind}_{background}_{color}_{size}.{ext}

• kind: icon · logo-stacked · logo-horizontal · wordmark · monochrome
• background: transparent · warm-surface · deep-night
• color: moon-ink · moonlight · black · white
• size: e.g. 512 for square, 1200x300 for non-square

Clear-space and minimum size

• Clear space: 0.5× icon diameter on all four sides.
• Minimum digital size: 16 px (icon-only); 200 px wide (horizontal lockup).
• Minimum print size: 8 mm (icon-only); 50 mm wide (horizontal lockup).

Wordmark typography

• Family: Inter
• Weight: Medium (500) in lockups; SemiBold (600) in OG/slide titles
• Tracking: −0.01 em
• Fallback stack: 'Inter', 'Helvetica Neue', Arial, sans-serif

Files of note

• svg/three-moons-lab_icon_light_moon-ink.svg — primary icon, light surfaces
• svg/three-moons-lab_icon_dark_moonlight.svg — reverse icon, dark surfaces
• svg/three-moons-lab_logo-horizontal_light_moon-ink.svg — header lockup
• favicon/site.webmanifest — PWA manifest pointing at the android-chrome PNGs
• social/og-image_1200x630_light.png — link preview, light
• slides/slide-cover_1920x1080_light.png — deck title slide, light

Pre-flight checklist

1. SVGs open cleanly in Figma / Illustrator (paths use even-odd fill rule).
2. Favicon-32 reads cleanly in a browser tab — verify against light & dark UAs.
3. OG image renders correctly when posted (test via opengraph.xyz or similar).
4. Stacked + horizontal lockups have ≥ 0.5× clear-space wherever placed.
5. Lunar Indigo (#3D43C7) is never used to color the company logo.

Sync to web

A curated subset of this repo is mirrored into ThreeMoonsLab/web on every push to main that touches svg/, favicon/, social/og-image_1200x630_light.png, or tokens.json. The mapping lives in .github/workflows/sync-to-web.yml.

What gets mirrored: the icon mark (light + dark), the horizontal lockup, the favicon set + manifest, the safari pinned-tab SVG, the generic OG fallback, and tokens.json. Header banners (readme/), slide covers (slides/), stacked lockups, and the source path are intentionally not synced — they're consumed by other surfaces (org profile, decks, press kits) via raw GitHub URLs.

The og.svg in web/ is product-specific (Agents Shipgate copy) and lives in web only; it is not managed here.

Setup (one-time)

The workflow needs a fine-scoped PAT with contents: write on ThreeMoonsLab/web only, stored as the secret WEB_SYNC_PAT in this repo:

1. Visit https://github.com/settings/personal-access-tokens/new
2. Resource owner: ThreeMoonsLab · Repository access: Only select repositories → web
3. Repository permissions: Contents → Read and write (everything else stays read-only)
4. Expiration: 1 year (rotate annually)
5. Copy the generated token, then run:

   gh secret set WEB_SYNC_PAT --repo ThreeMoonsLab/brand-assets --body "<paste token>"

6. Smoke test:

   gh workflow run sync-to-web.yml --repo ThreeMoonsLab/brand-assets
   gh run watch --repo ThreeMoonsLab/brand-assets

When the PAT nears expiry, GitHub emails the owner; rotate by repeating steps 1–5 with a new token.

— Generated by Three Moons Lab brand system