outreach-sequence-builder

Turn a buying signal into a ready-to-send multi-channel outreach sequence. Give the skill a signal and it generates 4-6 personalized touchpoints across email, LinkedIn, and phone, with objection pre-emption built in.

Installation

Prerequisites

You need Node.js installed. It comes with npx built in.

Option 1: npx (All Agents)

npx "@opendirectory.dev/skills" install outreach-sequence-builder --target claude

Supported --target values: claude, gemini, codex, opencode, anti-gravity, openclaw, hermes

Option 2: Native Plugin (Claude Code Only)

Run these two commands inside your Claude Code terminal:

# Add the OpenDirectory marketplace
/plugin marketplace add Varnan-Tech/opendirectory

# Install a skill directly
/plugin install outreach-sequence-builder@opendirectory-marketplace

Option 3: Claude Desktop App

Step 1: Download Click Code → Download ZIP on this repo's GitHub page.

Step 2: Install

1. Open Claude Desktop > Customize > Skills > + > Upload a skill
2. Drop the downloaded zip or extracted folder

What It Does

• Identifies the signal type from 7 categories: Post-Fundraise, Hiring Signal, Competitor Displacement, Product Launch, Content Engagement, Event Follow-up, Job Change
• Loads your ICP from docs/icp.md or asks 4 questions to define target persona and pain points
• Develops the Insight, Bridge, Opener, and Ask for the specific signal
• Plans a 4-6 touchpoint channel sequence over 10-14 days
• Generates all messages with Gemini, enforcing hard limits (100-word emails, 300-character LinkedIn notes, 20-word phone openers)
• Pre-empts 2-4 objections woven into existing touchpoints
• Runs a 13-point QA pass before presenting the sequence
• Saves the sequence to docs/sequences/ and optionally drafts emails in Gmail via Composio

Requirements

Requirement	Purpose	How to Set Up
Gemini API key	Sequence generation	aistudio.google.com, Get API key
Composio API key (optional)	Gmail draft creation	app.composio.dev, API Keys

Setup

cp .env.example .env

Fill in:

• GEMINI_API_KEY (required)
• COMPOSIO_API_KEY (optional, for Gmail draft creation)

Optional: create docs/icp.md with your target personas, company profile, pain points, and differentiators. If the file does not exist, the skill asks 4 questions before generating.

How to Use

Basic sequence from a signal:

"Build an outreach sequence for a prospect who just raised a Series B"
"They're hiring 8 engineers — write me a sequence"
"Create outreach based on this signal: they just launched a new product"

With contact context:

"Build an outreach sequence for Sarah Chen, VP Sales at Momentum CRM — they just raised $22M Series B"
"They switched from Salesforce and posted a frustrated LinkedIn comment. Write a competitor displacement sequence."

With Gmail drafting:

"Build a post-fundraise sequence and draft the emails in Gmail"

Signal Types

Signal	Definition	Window
Post-Fundraise	Company raised a round in the last 30 days	48 hours from announcement
Hiring Signal	Company posted 5 or more roles in a function you serve	Within the week posts appear
Competitor Displacement	Contact is using a competitor and showing frustration	Within 24 hours
Product Launch	Company launched a new product or major feature	2-4 weeks after launch
Content Engagement	Contact liked, commented, or shared your content	Start on LinkedIn first
Event Follow-up	You met at a conference or webinar	Within 48 hours of event
Job Change	Contact moved to a new company in the last 60 days	Within 2 weeks of announcement

Message Rules

• Only {{first_name}} is allowed as a variable. All other details must be filled in from context.
• Email bodies: 100 words maximum.
• LinkedIn notes: 300 characters maximum.
• Phone openers: 20 words maximum.
• No placeholders like [Company Name] or [INSERT PAIN POINT]. If the information is not available, the skill asks before writing.

Output

The sequence is saved to docs/sequences/{signal-type}.md. Each touchpoint includes:

• Channel and day number
• Two subject line variants (email)
• Message body
• Word count (email) or character count (LinkedIn)
• Phone talk track with voicemail script

Project Structure

outreach-sequence-builder/
├── SKILL.md
├── README.md
├── .env.example
├── evals/
│   └── evals.json
└── references/
    ├── signal-playbook.md
    ├── sequence-format.md
    └── output-template.md

License

MIT