The aim of this project is to analyze two data sets on AB testing.
One set Fast Food Marketing Campaign will be analyzed three promo actions, if they have statistically significant difference
Other set Cookie Cats game was to examine if they have statistically significant difference when the first gate in the game was moved from level 30 to level 40. When a player installed the game, he or she was randomly assigned to either gate_30 or gate_40
Analyzed data sets were dowloaded: https://www.kaggle.com/datasets/mursideyarkin/mobile-games-ab-testing-cookie-cats https://www.kaggle.com/datasets/chebotinaa/fast-food-marketing-campaign-ab-test
Improvements for the project:
- Deeper data anaysis
- Improvement of descriptions
Dashboard was not made.