🎓 MS in Information Systems @ Syracuse University (Graduating May 2026)
📊Marketing Analytics | Business Analytics | Data Science|
🤖 Exploring AI for Business, Marketing, Customer Analytics & Predictive Modeling
🎯Code with purpose. Analytics with direction. Solutions with value
🎓 MS in Information Systems graduate student at Syracuse University (May 2026)
💼 Experience through academic, hackathon, and leadership projects across analytics, marketing, and risk domains
📊 Passionate about customer analytics, segmentation, dashboards, and data-driven storytelling
🧪 Skilled in A/B testing concepts, funnel analysis, KPI tracking, and business experimentation
🧭 Strong in project coordination, documentation, stakeholder communication, and team leadership
🚀 Focused on driving growth, retention, and personalization using analytics and insights
🤖 Exploring AI and LLM-powered marketing tools for automation, personalization, and insight generation
✍️ Enjoy blending creativity with analytics through storytelling, presentations, and strategy decks
Stories persuade, data convinces and together they inspire
- Customer Segmentation (RFM, Cohorts)
- A/B Testing & Experiment Design
- Funnel Analysis
- SEO, STP, Pricing Strategy
- Sentiment Analysis, Conjoint Analysis, Mix Modeling
- Python (Pandas, NumPy, Matplotlib, Scikit-learn)
- R (tidyr, ggplot2)
- SQL (PostgreSQL, MySQL, SQLite, Azure Data Studio)
- Tableau, Power BI
- Excel(Pivot Tables, Power Query, XLOOKUP, Data Cleaning, Dashboards, VBA Automation)
- Git & GitHub
- Jupyter Notebooks
- Google Analytics (GA4)
- Jira, Agile & Gantt-based project planning
Tools: Python, XGBoost, Data Integration, Agile
- Analyzed 34,000+ hourly building and weather records to identify energy drivers
- Built and validated XGBoost forecasting model (RMSE: 0.34, R²: 0.60)
- Proposed optimization strategies leading to 15% reduction in energy usage
- Managed milestones using Agile methods and Gantt charts
Tools: Python (Pandas, NumPy), Geospatial Analysis, Statistics
- Integrated property, crime, and transit datasets (4,800+ records) using Haversine proximity matching
- Engineered features like price_per_sqft, felony_share, stations_within_800m
- Found 63% variance explained by location & safety factors, supporting pricing strategy insights
- Delivered actionable market positioning recommendations
Tools: Risk Modeling, COSO Framework, Business Analysis
- Identified 40+ operational, digital, supply chain, and workforce risks via interviews and field visits
- Built Probability × Impact² risk prioritization model with cost–benefit tie-breakers
- Designed Risk Register, Risk Matrix, and KRIs for proactive monitoring
- Created disaster recovery and continuity strategies using digital controls
Tools: NLP, Machine Learning, Python
- Trained Passive Aggressive and Logistic Regression models on 30,000+ news articles
- Achieved 83% accuracy and reduced false positives by 25%
- Built preprocessing pipelines and explainability reports
- Led full project documentation and evaluation reporting
📊Data Analysis & Visualization
Tableau · Power BI · Excel · SQL · Statistical Analysis
Focus: KPI dashboards, customer insights, trend analysis, and business storytelling
🧠Marketing & Business Analytics
Customer Segmentation (RFM, Cohorts) · A/B Testing · Funnel Analysis · SEO · Pricing Strategy Focus: growth metrics, retention analysis, campaign performance, and personalization insights
💻Programming & Automation
Python (Pandas, NumPy, Matplotlib, Scikit-learn) · R (tidyr, ggplot2) · Git · Jupyter Notebooks
Focus: data cleaning, feature engineering, predictive modeling, and analytics automation
🗄️Databases & Data Management
MySQL · PostgreSQL · SQLite · Azure Data Studio · SQLAlchemy
Focus: structured data modeling, querying, and analytical dataset preparation
🤖AI & Intelligent Analytics
Prompt Engineering · NLP Basics · Sentiment Analysis · Predictive Modeling Focus: AI-assisted insights, marketing automation concepts, and intelligent decision support
🧭Project & Collaboration Tools
Jira · Google Analytics (GA4) · Documentation & Presentation Tools
Focus: stakeholder communication, project tracking, and insight delivery
- Vice President — iSchool Graduate Organization (ISGO)
- Graduate Admission Ambassador — Syracuse University
- Smart India Hackathon — Co-developed digital homestay platform for rural tourism
⭐Thanks for visiting — explore how I blend data, strategy, and storytelling across my pinned projects.