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Estimating Potential Customer Income With Rule Based Classification

Introduction Rule-based classification is a machine learning method that enables classification of given features based on a specific set of rules. This method is used to classify new data based on a predetermined set of rules.

BUSINESS PROBLEM

A game company wants to estimate any new customer will how much averages income brings to that company. Therefore, the company wants us to create level-based new customer definitions and use some features of that customers to create segments according to these new customer definitions and estimate the average income for new customers according to these segments.

Story of the Dataset

The Persona.csv dataset contains the prices of the products sold by an international gaming company and some demographic information of the users who bought these products. The dataset consists of records generated for each sales transaction. This means that the table is not singularized. In other words, a user with certain demographic characteristics may have made multiple purchases.

Column Description Data Type
Price Amount spent by the customer Numeric
Source Type of device the customer connected to Nominal
Sex Gender of the customer Nominal
Country Country of the customer Nominal
Age Age of the customer Numeric

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