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UI / consumer guidance: rendering a disputed or not_ours subsidiary claim #4544

@bokelley

Description

@bokelley

Follow-up from PR #4540 (brand verification RFC).

The gap

When a brand's verification agent returns `disputed` or `not_ours` in response to a leaf's `house_domain` claim, the spec is clear that agent wins. What it doesn't say: how should a consumer's UI render that to a user?

Examples:

  • DSP inventory-shopping UI encounters a parent-rejected brand. Hide? Warn? Surface the brand's stated reason?
  • Portfolio explorer navigating leaf→parent — what does the user see when the parent rejects?
  • Creative-clearance UI shows a brand-rejected trademark — workflow continues how?
  • Rejected leaf publisher — does the leaf get any UI surface to know it's been rejected? Today: no protocol path. Should there be one?

What this tracks

Non-normative consumer-side guidance for rendering and recovering from the disputed-claim state. Includes:

  • Brand-side rendering recommendations
  • Leaf-publisher recovery paths (update or remove `house_domain`)
  • Audit-trail / appeal-process guidance
  • Legal-exposure considerations (broadcasting a brand's rejection has defamation risk)

When to land

Lower priority than #4542 (bulk) and the Tier-2 implementer guide. The spec ships without this; UIs improvise reasonably until the doc exists.

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