PMMKickstarter AI Field Guide

This repository hosts the content layer for The Agentic PMM Field Guide by PMMKickstarter.com.

The field guide is published at pmmkickstarter.com/the-agentic-pmm/. This repo makes the content available in a format that AI tools can query directly.

What's Here

/field-guide

30 sections of The Agentic PMM Field Guide in clean Markdown, plus a manifest.json that indexes all sections with titles, section numbers, file URLs, and topic tags.

The manifest is the entry point for AI tools — fetch it first to understand what's available, then fetch only the sections relevant to the query.

Manifest URL:

https://pmmkickstarter.com/assets/ai-skills/field-guide/manifest.json

Note: this repo is a backup of the content. The skill fetches live from pmmkickstarter.com, not from GitHub directly.

The Cowork Skill

A pmmkickstart-field-guide.skill file is available for download at pmmkickstarter.com/assets/downloads/pmmkickstart-field-guide.skill.

Download the file and install it in Cowork to query the field guide directly in conversation — free-form questions, topic lookups, or guided reading paths based on your situation.

To install:

1. Download the .skill file to your computer
2. Open Claude and go to Settings → Capabilities → Customize
3. On the Skills page, click the + button
4. Select Create skill → Upload a skill
5. Attach the downloaded .skill file

Important: This skill fetches content live from pmmkickstarter.com and requires web network access to that domain to be enabled in Cowork. In Claude, go to Settings → Capabilities and make sure network access to pmmkickstarter.com is permitted, otherwise the skill will return a fetch error.

Once installed, the skill appears in your Personal Skills list as pmmkickstart-field-guide and is available in any Cowork conversation.

About the Field Guide

The Agentic PMM is a practical field guide for founders and product marketers navigating the PMM discipline in the Age of AI. It covers:

• Section 1 — The Discipline: What PMM is, where it sits, how to hire for it
• Section 2 — The Craft: Messaging, ICP, research, competitive intelligence, sales enablement, launch management
• Section 3 — PMM in the Age of AI: What's changed, what hasn't, and how to use AI well
• Section 4 — Building Your Agentic PMM Function: Checklists, AI briefs, metrics, scaling
• Section 5 — The PMM Career: Currency, pivots, first 90 days, leading a team

Written by Adam at PMMKickstarter.com.