The business aims to enhance its customer understanding and optimize product and market strategies. The core goals are:
- Identifying top-performing customers.
- Tracking sales trends across different coffee types.
- Analyzing country-wise sales performance.
These insights will help improve customer engagement and loyalty, refine inventory and product offerings, and support decisions on geographical expansion.
- Identify the Top 5 Customers based on total sales.
- Track Coffee-Type Sales Trends to assist inventory planning.
- Analyze Sales by Country to uncover market opportunities.
- A user-friendly and visually appealing dashboard.
- Interactive visualizations to help users explore trends and patterns.
- Real-time and historical data exploration options.
- Generate actionable insights to enhance sales performance.
- Improve customer satisfaction and retention through personalized strategies.
- Support strategic expansion efforts with geographical sales analysis.
A comprehensive Coffee Sales Dashboard built using modern data visualization tools (e.g., Power BI, Tableau, or Python-based dashboards), providing clarity and insight for data-driven decision-making.