Customer Churn Analysis & Prediction

Overview

This project focuses on analyzing customer data to understand churn behavior and build a machine learning model to predict churn probability.

Tech Stack

• Python
• Pandas, NumPy
• Scikit-learn
• SQL
• Power BI

Workflow

• Data cleaning and preprocessing
• Exploratory Data Analysis (EDA)
• Feature selection
• Churn prediction using machine learning
• Visualization using Power BI

My Contribution

• Performed exploratory data analysis and feature engineering
• Built a churn prediction model
• Wrote SQL queries for churn insights
• Designed a Power BI dashboard

Key Learnings

• Importance of data preprocessing
• Understanding churn metrics
• Translating data insights into business decisions