[Brand] Expand brand guidelines and design system documentation

[coderabbitai]

Overview

Expand current brand guidelines to comprehensive design system documentation covering all aspects of the ThumbCode brand.

Current State

• Basic brand guidelines exist (docs/brand/BRAND_GUIDELINES.md)
• Organic visual language defined
• Missing: detailed usage examples, motion, voice/tone

Requirements

Visual Identity Expansion

• Logo usage guidelines:
  • Clear space requirements
  • Minimum sizes
  • Incorrect usage examples
  • Partner co-branding rules
• Color psychology and meaning:
  • When to use each palette
  • Color combinations
  • Accessibility considerations
  • Print vs digital usage
• Typography scale:
  • Font pairing rules
  • Line height/spacing guidelines
  • Responsive type scale
  • Web font loading strategy

Component Documentation

• Component library documentation:
  • Storybook setup
  • Component API docs
  • Usage examples
  • Do's and don'ts
  • Accessibility notes
• Pattern library:
  • Common UI patterns
  • Layout templates
  • Responsive breakpoints
  • Grid system
• Icon library documentation:
  • Icon usage guidelines
  • Sizing recommendations
  • Semantic meanings
  • Custom icon creation

Motion & Animation

• Motion principles:
  • Easing curves (from tokens)
  • Duration guidelines
  • Animation best practices
  • Reduced motion preferences
• Micro-interactions:
  • Button states
  • Loading patterns
  • Transitions
  • Gestures and haptics
• Animation library:
  • Reusable animations
  • Lottie integration
  • Performance guidelines

Voice & Tone

• Writing style guide:
  • Brand voice characteristics
  • Tone variations by context
  • Grammar and punctuation
  • Terminology dictionary
• Content patterns:
  • Error messages
  • Empty states
  • Success confirmations
  • Onboarding copy
  • Help documentation
• Inclusive language guidelines:
  • Gendered language avoidance
  • Technical jargon handling
  • Localization considerations

Brand Applications

• Marketing materials:
  • Social media templates
  • Blog post formatting
  • Email templates
  • Presentation decks
• Product surfaces:
  • App store listings
  • Website design
  • In-app messaging
  • Push notifications
• Developer communications:
  • API documentation style
  • Code comment standards
  • Changelog format
  • Release notes

Implementation

• Design system website (Docusaurus or similar)
• Storybook for component showcase
• Figma design system library
• Design tokens in multiple formats (CSS, JS, JSON, YAML)
• Automated design token sync

Deliverables

• Comprehensive brand guideline document (50+ pages)
• Design system website
• Storybook component library
• Figma design system files
• Motion guidelines with examples
• Voice & tone guide
• Brand asset kit (logos, templates, etc.)

Success Criteria

• All brand applications consistent
• Designers can work independently with guidelines
• Developers can implement UI without design review for standard components
• 100% of components documented
• Motion guidelines followed throughout app

Priority: MEDIUM

Estimated Effort: 4-6 weeks

Dependencies: Component library expansion, Icon system

Backlink: Related to PR #64